Interview with designer Ela Pincu (EP), regarding views on design, and for the award-winning design Harmony Vertical Flowerbed.

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Interview with Ela Pincu at Wednesday 20th of April 2016: DI: What is the main principle, idea and inspiration behind your design?
EP : The idea was to create a well designed Vertical Flowerbed, that people will happily placed indoors as a useful ornamentation.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
EP : We wanted to create an easy-to-use, low cost product that will be accessible for a wide variety of users.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
EP : The most important thing in the process was to make it work. The best way it can. Harmony was designed and finalized after 2 years of research. The final dimensions and angels were chosen after building and trying a wide variety of prototypes. The aesthetic process came after.

DI: What sets this design apart from other similar or resembling concepts?
EP : Unlike other hydroponic systems, Harmony is designed and manufactured as a one piece product, this simplifies the assembly of the product and enables a DIY approach. Furthermore, a one piece product without connectors and joints, prevents leaking and dirt.

DI: What is the role of technology in this particular design?
EP : The chosen manufacturing method of rotation, provides a low cost, and a more affordable product.