Interview with designer Dennis Fang (DF), regarding views on design, and for the award-winning design A Plus Brush Multifunctonal Hairbrush.

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Interview with Dennis Fang at Wednesday 20th of April 2016: DI: What is the main principle, idea and inspiration behind your design?
DF : We add different structures to the brush which is not happening in the normal brush in the market. It is considered as a innovation in function and design to A plus brush. We add gold and black colors to create a luxury feels. The most important thing is we hope every componinet come with a reason in designing this brush.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
DF : I tested many different ways to locate the metal plate that we hope it is not only good looking, but also funcational when people are using the brush.

DI: What are your future plans for this award winning design?
DF : I hope the award can build up my reputation and hope to help this product on sales point.

DI: How long did it take you to design this particular concept?
DF : This design took us almost a year to have the final design. We took alot of time on doing the researches and finding the materials.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
DF : It's a design commission. There are always static problems for our users in US and Europe. However there are anti-static brushes in the markets for many years, None of them can completely solve the problem. We just think maybe it's time to make a improve one.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
DF : Our design will be produced and sell to different brands among the world. We have being working with 44 countries producing the hair brushes.

DI: What made you design this particular type of work?
DF : It's my family business. I studied Graphic Design and 3D animation in college. So it is not hard to create beautiful things to me.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
DF : We work as the team to do the tests and engineers to help us produce the brush. Everyone is talented and very experienced in brush field.

DI: Who is the target customer for his design?
DF : A plus Brush is targeted on the retailer users in Europe or US with very dry weather conditions.

DI: What sets this design apart from other similar or resembling concepts?
DF : The similar are only produce from Japan. The Japan brushes are usually in travel size which is very different from

DI: How did you come up with the name for this design? What does it mean?
DF : The A plus Brush stands for Anti-static Plus brush. Since it's a improved concept, we think A Plus is a great name for best or better meanings.

DI: Which design tools did you use when you were working on this project?
DF : My background is from 3D animation. So I use maya as my 3d tool and have our engineer to convert to industrial software.

DI: What is the most unique aspect of your design?
DF : I really just follow my insdence and vision to my design, but i would make sure it's comfort when using and being compremised .

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
DF : I work with my team, the engineer and designers. Lio Kuo, Robert Huang and Ben Lin

DI: What is the role of technology in this particular design?
DF : Anti-static. We add a conductive plate and fiber, so the static can be transmit out when user is using the brush.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
DF : We tested alot brushes, and study the weather humid rates when cause the static, and finally we choose many different kinds of materials to test out the best results.

DI: What are some of the challenges you faced during the design/realization of your concept?
DF : We use many new technologies and materials. The costs is high.

DI: How did you decide to submit your design to an international design competition?
DF : I think it is always good to make more people to know the good designs. And it is good for me to have motivation.

DI: What did you learn or how did you improve yourself during the designing of this work?
DF : Sometimes I am easy to compromised to change in details from the factory stand points. But these details really make things different. I still have alot to learn and hope I will have more experiences to designing the stuff.

DI: Any other things you would like to cover that have not been covered in these questions?
DF : Hope Design industry can focus on brush design more.