Interview with designer Ricky Fung (RF), regarding views on design, and for the award-winning design Atticus Mechanical Watch.

 
 
 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=47712

Interview with Ricky Fung at Wednesday 20th of April 2016: DI: What is the main principle, idea and inspiration behind your design?
RF : We wanted to design a watch that focused on form and function - similar to the principles coming out of the Bauhaus era.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
RF : We wanted to keep the modern customer in mind. We wanted to translate old technology into a modern

DI: What are your future plans for this award winning design?
RF : We'll be looking forward to releasing a gold version of our Atticus in a few months.

DI: How long did it take you to design this particular concept?
RF : It's taken just over a year from inception to production.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
RF : No.

DI: Who is the target customer for his design?
RF : The design is aimed at customers who are looking for something a bit more special than the standard battery powered fashion watch.

DI: What are some of the challenges you faced during the design/realization of your concept?
RF : Translating designs from paper to the physical world is always difficult and required us to constantly iterate.

DI: How did you decide to submit your design to an international design competition?
RF : We were looking to validate the quality of our design with experts and professionals from the industry.