Interview with Mohammad Mirzamohammadi at Monday 14th of September 2015: DI: What is the main principle, idea and inspiration behind your design?
MM : I was inspired by the fact that although, the elegance of flowers has always drawn attention, not many design ideas have come from the untamed beauty of their thorns.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
MM : I chose to focus on seeing the usual undesirable thistle as a potential aesthetic element. I aimed to capture the organic roughness of the nature and depict it as pleasant as its more commonly considered fine components.
DI: What are your future plans for this award winning design?
MM : The birth of this design coincided with my attempt to co-found a jewelry company and since then, "Thorny Tulip" has been mass produced...
DI: How long did it take you to design this particular concept?
MM : I spent weeks from when the initial idea hit me, refining the design and prototyping the wax model to achieve an ideal form that fits comfortably and is aesthetically most appealing.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
MM : I was working on a floral design line and "Thorny Tulip" came about as a collection, while I was exploring different types of flowers.
DI: What made you design this particular type of work?
MM : Since nowadays, the modern designs are mostly abstract, I wanted to shift the attention from the unworldly and untouchable shapes to more organic forms that can be found in the nature.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
MM : I cannot think of any design and/or designers that on a conscious level has influenced this design.
DI: Who is the target customer for his design?
MM : I wouldn't want to limit my audience by putting restrictions on target customers, and believe anyone depending on their taste and preferences might like "Thorny Tulip", but according to the focus group we held,the most likely consumers of this line were females ranging in age from 16-45 years old.
DI: What sets this design apart from other similar or resembling concepts?
MM : I believe what makes this design exceptional among floral jewelries is the creative depiction of the contrast between the delicate flower bud and its thorn wild nature.
DI: How did you come up with the name for this design? What does it mean?
MM : The naming process was very straight forward; "Thorny Tulip" literally characterizes this design, while the shape of the bud is a combination of a rose and a tulip.
DI: Which design tools did you use when you were working on this project?
MM : I started off sketching on paper and refining the design until it matured to a the level of my liking, at which point I made the 3D model using Matrix V.8 computer software.
DI: What is the most unique aspect of your design?
MM : I believe it is the lyrical and expressive forms make the design, international and worldly.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
MM : Although coming up with the idea and the main concept was mine, during the production and refining stages the insights and experiences of the production experts who worked closely with me became essential to the completion of this project.
DI: What is the role of technology in this particular design?
MM : This design has been modeled with Gemvision Matrix 8, 3ِD-printed in wax by Envisiontec 3D printer,and finally produced by casting process . Therefore I can say this process, at least to this level of accuracy, wouldn't have been possible without use of technology.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
MM : We applied a qualitative research method in which a group of people (focus group) were asked about their opinions towards "Thorny Tulip".
DI: What are some of the challenges you faced during the design/realization of your concept?
MM : I faced the dilemma of keeping the pointy form of thorns, while keeping the ring wearable and comfortable for the users. thorn element dilemma. During the prototyping stage, I realized that the challenge could be dealt with by careful placement, and paying attention to the angle of the thorns attached to the stem (ring).
DI: How did you decide to submit your design to an international design competition?
MM : Although I had researched the audience of "Thorny Tulip", I wanted to weigh the general idea on this design on an international level through A'Design which is a very prestigious design competition, and fortunately I was lucky enough to have my design value reinforced.
DI: What did you learn or how did you improve yourself during the designing of this work?
MM : I believe there is always something new to learn. Since I was facing the challenge of making this particular design practical, I had to learn the anatomy and ergonomics of the fingers better, and also figure out how to deal with the surrounding areas to make the ring comfortable to wear.
DI: Any other things you would like to cover that have not been covered in these questions?
MM : I just want to thank the A'DESIGN AWARD for shedding light on the importance of creativity, and emphasizing the design role in jewelry industry.