We had the distinct pleasure to interview award winning designer Ayhan Güneri about their original and creative Retail, shop design work. Ayhan Güneri is an award-winning architectural designer, that makes our world a better place with their original retail, shop works.
Ayhan Güneri ("AG") answered Design Interview ("DI") questions about their award-winning work S.I.S. Application Retail, shop. Interview questions prepared by Frank Scott.
AG : Our main objevtive is to let young people to live the street life in the store. We have prepared three mood boards which consist of themes street art, technology and neotric. Our client decided to use all these three options.
AG : We focused on young people to enjoy the time they have spent in the store.
AG : To promote A.Design Awards competition and brands award wining store via internet, press, tv and social media.
AG : Designing of the concept took one month and development of the concept took approximately 7 months. Other than that project application took 3 weeks.
AG : Our client asked us to prepare a new era retail concept to provide their needs and to define embodied brands.
AG : This designing prepared in a flexibility that it can be used in different sizes. It has been used in two stores in Istanbul so far which are 180 and 360 squaremeters.
AG : We prepared this design based on our clients requests.
AG : Streets and trends are what gave our design a way.
AG : Young people and people who prefers young lifestyle.
AG : It has a different creative approach and this increases curiosity of potential customers.
AG : SIS APPLICATION basically refers to the application process of Sport in Street.
AG : During the designing and project process we have used Autocad, 3ds max, Corel and traditional designing methods.
AG : The fact that street and street culture are well reflected in the store.
AG : Brand designer, graficers and street artists.
AG : During the furniture productions cnc s supported by computers, big size rgb led screends, at the exterior of the shop rgb led lineer screens, image reflecting mirrors with camera systems, high volumed sound systems.
AG : Interests and trends of young people and importance of social media in their lives are researched and the we have decided what kind of a store they would like to be shopping.
AG : Sport in Street is a multibrand store and currently it embodies 32 brands. As each different brand needs to present their own identity, forming Sport in Streets' its own identity was the hardest part of the concept.
AG : Sport in Street is on its way to become an international brand and the company is planning to open a lot of stores outside of Turkey thus we decided that it will be important for this brand to involve in an international competition.
AG : It was quite exciting and enjoyable to try to figure out which way is the best way to give realistic results as we are trying to make the street alive in the store.
AG : The first store of Sport in Street was opened in Istanbul Özdilek Shopping Center, October2014. Some of the owners of 32 embodied brands observed the store. It really made us proud to see that in the following months those brands used some of the designing ideas.
