Interview with designer Andrea Mazo (AM), regarding views on design, and for the award-winning design Worknic Lunchbox.

 
 
 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=38864

Interview with Andrea Mazo at Tuesday 17th of March 2015: DI: What is the main principle, idea and inspiration behind your design?
AM : When i was at the Design School i tried to avoid eat there because i did not disconnect and did not like the experience. So i thought about the people who had to do it daily at work and how the lunchbox do not help them to benefit the lunch break for having time themselves.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
AM : Enhancing the dining experience also benefit people´s health.

DI: What are your future plans for this award winning design?
AM : I would like to sell it in the market

DI: How long did it take you to design this particular concept?
AM : I worked in this design about 7 months.

DI: Who is the target customer for his design?
AM : People who think that their quality of life can improve with little daily details.

DI: What sets this design apart from other similar or resembling concepts?
AM : Worknic has the function of a normal lunchbox, but with characteristics that make the difference. The philosophy, the materials and the usability are some of them.

DI: How did you come up with the name for this design? What does it mean?
AM : Worknic is a concept that joins two words implicitly in the philosophy of the product: "work" and "picnic"

DI: What is the most unique aspect of your design?
AM : It is a design that transmits the warmth of being at home when you aren´t. I think that this fact is very important.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AM : I had the help of Fátima Ferreiro, an experienced designer.

DI: What are some of the challenges you faced during the design/realization of your concept?
AM : The biggest obstacle I encountered during the project was finding the balance between the philosophy, all the utilities I wanted to incorporate in the design and the physical characteristics of the object.

DI: How did you decide to submit your design to an international design competition?
AM : i am looking for job and i thought that it would be a good opportunity and experience for me.

DI: What did you learn or how did you improve yourself during the designing of this work?
AM : i have learnt that a design never is finished. Someone can change it radically with his point of view.