Grafika ASP Krakow Artistic Catalogue by Aleksandra Toborowicz Design Interview Grafika ASP Krakow

Interview by Frank Scott
Interviewed on April 6, 2015, 5:35 pm

We had the distinct pleasure to interview award winning designer Aleksandra Toborowicz about their original and creative Artistic Catalogue design work. Aleksandra Toborowicz is an award-winning communication designer, that makes our world a better place with their original artistic catalogue works.

Aleksandra Toborowicz

Aleksandra Toborowicz ("AT") answered Design Interview ("DI") questions about their award-winning work Grafika ASP Krakow Artistic Catalogue. Interview questions prepared by Frank Scott.

Grafika ASP Krakow
Artistic Catalogue

DI: How long did it take you to design this particular concept?

AT : About 9 months

DI: Who is the target customer for his design?

AT : The academic and art community, teachers, students and graduates

DI: How did you come up with the name for this design? What does it mean?

AT : The name Grafika / ASP / Krakow is the simplest name, easlily recognizable. The most popular words describing our Faculty of Graphic Arts in Cracow. The name was given by editor Łukasz Galusek.

DI: Which design tools did you use when you were working on this project?

AT : Adobe InDesign, Photoshop

DI: What is the most unique aspect of your design?

AT : Metallic covers folded in a half, with embossed titles, idea of translation connected with the way of printing, the structure, timelines, photographies of Studios, the way of presenting students' works and also designed deliberate errors visible in texts, referring to the graphic arts.