Interview with designer Aleksandra Toborowicz (AT), regarding views on design, and for the award-winning design Grafika Asp Krakow Artistic Catalogue.

For High-Resolution Images & More Info Visit:

Interview with Aleksandra Toborowicz at Monday 6th of April 2015: DI: How long did it take you to design this particular concept?
AT : About 9 months

DI: Who is the target customer for his design?
AT : The academic and art community, teachers, students and graduates

DI: How did you come up with the name for this design? What does it mean?
AT : The name Grafika / ASP / Krakow is the simplest name, easlily recognizable. The most popular words describing our Faculty of Graphic Arts in Cracow. The name was given by editor Ɓukasz Galusek.

DI: Which design tools did you use when you were working on this project?
AT : Adobe InDesign, Photoshop

DI: What is the most unique aspect of your design?
AT : Metallic covers folded in a half, with embossed titles, idea of translation connected with the way of printing, the structure, timelines, photographies of Studios, the way of presenting students' works and also designed deliberate errors visible in texts, referring to the graphic arts.

DI: What are some of the challenges you faced during the design/realization of your concept?
AT : The printing process