Interview with designer Red Design Consultants Rodanthi Senduka (RR), regarding views on design, and for the award-winning design Red Script Pro Typeface Typeface.

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Interview with Red Design Consultants Rodanthi Senduka at Saturday 21st of April 2012: DI: What is the main principle, idea and inspiration behind your design?
RR : To design a font on the iPad.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
RR : Our focus was to create a script that has visual appeal and most importantly is easily legible.

DI: What are your future plans for this award winning design?
RR : It's currently sold on, however we aim to make it available through other type foundries as well. We plan to increase the languages it's available in.

DI: How long did it take you to design this particular concept?
RR : 3 months

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
RR : It was an inspiration

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
RR : It is sold on It has also the main font used on a client's packaging (Karamolegos, baked goods)

DI: What made you design this particular type of work?
RR : I absolutely love working on my iPad. it's an amazing tool. I sketch and doodle on it quite frequently, and decided to create a typeface.

DI: Who is the target customer for his design?
RR : Design studios, but anyone really.

DI: What sets this design apart from other similar or resembling concepts?
RR : I believe it is a script that has visual appeal and I think the fact that it has been created on the iPad makes it quite unique.

DI: How did you come up with the name for this design? What does it mean?
RR : I named it after my company, Red Design Consultants.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
RR : Yes, Eleni Beveratou implemented the letter-forms into a font.