Interview with designer Dragan Jankovic (DJ), regarding views on design, and for the award-winning design Magnetic Menu Cover For Menu.

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Interview with Dragan Jankovic at Saturday 21st of April 2012: DI: What is the main principle, idea and inspiration behind your design?
DJ : “Traditional” menu is too often stodgy and with pages and pages with all sorts of food and drinks. When I was thinking about “Magnetic menu” I had a picture in my mind of a lady in a restaurant who just wants to order a salad and doesn’t want to be bothered by too many information.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
DJ : Traditional menus are a “nightmare” for printing houses. I’ve tried to make something simple and useful for everybody (restaurant managers, printing houses and restaurant guests). So now when a guest wants to order just fruit salad, guest will receive just one or two pages with fruit salads, and when restaurant has something new in offer, the manager doesn’t have to change and print the entire menu … In fact I wanted a menu that can be washed in the dishwasher.

DI: Who is the target customer for his design?
DJ : Magnetic menu can serve as the perfect cover for different types of printed materials. Ideal use is in restaurants as a cover for menus.

DI: What is the most unique aspect of your design?
DJ : Magnetic menu is a quiet new medium of communication between potential users. And for me as an author the functional side of this product was the real challenge. If you come to a restaurant only for appetizer and dessert, waiter will bring you only those parts of menu and thus make an impression of personalized menu created only for you. Such menu enables a communication not just between you and the waiter, but also with a cook and with other guests as well. You can write down your observations on the ˝paper˝ part of menu or on the piece of paper and simply attach it with magnet. So, good description of your impressions can become an integral part of tomorrow’s menu or inspiration to a cook for a completely new dish. It could give an advice to someone or you can learn something from someone’s mistake when matching wine with the dish. And when you don’t need it, you can simply attach it to some metal thing: table leg, sunshade, wine holder or handrail.