We had the distinct pleasure to interview award winning designer Rucha Ghadge about their original and creative Postcard Series design work. Rucha Ghadge is an award-winning communication designer, that makes our world a better place with their original postcard series works.
Rucha Ghadge ("RG") answered Design Interview ("DI") questions about their award-winning work The Sisterhood Archives Postcard Series. Interview questions prepared by Frank Scott.
RG : I really wanted to create something that highlighted the past feminist journey of India.
RG : The main idea was to pay homage to these wonderful women and make sure the postcards were relatable to today's audience.
RG : I want to enter it in zine shows and the works which helps it reach a wider audience.
RG : It took me 2-3 weeks.
RG : It was actually commissioned for an event but was not selected as the final work because the client thought it to be too controversial.
RG : No, I currently plan to sell it independently or through zine shows.
RG : Millennial and post millennial people are the intended audiences.
RG : I mostly worked on Photoshop and Illustrator for this.
RG : The most challenging part of the project was honoring the legacy of these icons yet making them and their work relatable and relevant to the current generation without trivializing their efforts. Even more, since India is such a censored country, my efforts to get the work published and/or sold have been met with refusals by companies as they are afraid of backlash from associating with anything that uses a religious symbols or pictures of goddesses.
RG : I was informed by my mentor and faculty member of my college to take part in this award.
