We had the distinct pleasure to interview award winning designer Julia Chernenko (Leta Che) about their original and creative Socks design work. Julia Chernenko (Leta Che) is an award-winning communication designer, that makes our world a better place with their original socks works.
Julia Chernenko (Leta Che) ("JC(C") answered Design Interview ("DI") questions about their award-winning work Cool Wool Socks. Interview questions prepared by Frank Scott.
JC(C : I was inspired by the sonorous name of the brand. In this name I saw an image of funny wool owl. I created sound interaction between the name and slogans and the brand character, which changes the length of the socks.
JC(C : Was developed a form of packaging for retail sails of socks, a mailing tape for standard postal parcels suitable for any clothes for sending by mail after ordering through at online store and creative communication of the brand with the consumer, which will further develop for other wool products of the brand. Socks are produced in Russia, and the brand is planned to sell in Finland. Therefore, to send socks from the online store was developed a simpler version of the package, which can be sent by post.
JC(C : The owners of the brand — Catherine Atapina . Studied in Haaga-Helia ammattikorkeakoulu. She found high-quality production of wool socks in Russia and decided to organize her brand on its basis. The first products are planned to be sold with the original design of the manufacturer. In the Russian market, such socks are already sold under other brands, so Catherine decided to sell them in Finland, and then based on the design and creative communication idea of the brand create a unique line of wool clothes.
JC(C : 2 months were spent on the project.
JC(C : Was created sound interaction between the name and slogans on packaging. All communication aims to maximize the memorability of wool owl that will not leave anyone indifferent. The first Cool Wool products are socks which change their length in prints on packaging. Some words in several well-known phrases were changed to accentuate attention on the woolen quality of the product. For internet shop with delivery by post was produced a private brand mailing tape with a post owl instead of a dove. Now brand has it's own Wool Post
JC(C : During the development of the brand and packaging, I realized that the best among the gift packages sold personalized or personified packages, thats why the brand character became the image of the Cool Wool brand and the communication goes from the first-person. In the future, for different wool products, the character will change clothes, so the goods will differentiate.
JC(C : All people aged 15 to 40
JC(C : Creative communication idea
JC(C : Ai, Ps, Canon 500d
JC(C : Sound interaction between the name and slogans.
JC(C : All work was made by myself
JC(C : Just decided to try
