Ballo Portable Speaker Interview

Interview with Bernhard Burkard (BB), regarding views on design, and for the award-winning Ballo Portable Speaker design. Ballo was a 2012 - 2013 period Platinum A' .

Interview with Bernhard Burkard at Friday 8th of March 2013: FS: What is the main principle, idea and inspiration behind your design? BB : Simplicity and minimalism... FS: What has been your main focus in designing this work? Especially what did you want to achieve? BB : By totally rethinking the shape of portable speakers we tried to suit modern, mobile lifestyles and offer an easily applicable portable speaker to everybody... FS: What are your future plans for this award winning design? BB : Through BALLO's simplicity, we want to reach a broad audience and offer the opportunity of owning a well-thought-out piece of design to everyone. ..

Alicia Rius Photography Business Card Interview

Interview with Arnau Bosch Verges (AB), regarding views on design, and for the award-winning Alicia Rius Photography Business Card design. Alicia Rius Photography was a 2012 - 2013 period Platinum A' .

Interview with Arnau Bosch Verges at Saturday 23rd of February 2013: FS: What is the main principle, idea and inspiration behind your design? AB : I knew from the beginning that we wanted to create a business card that people would like to keep and even show to others, but never forgetting the purpose of a business card... FS: What has been your main focus in designing this work? Especially what did you want to achieve? AB : Alicia wanted to have an original and unique business card that would make people talk. What I wanted to achieve with this design is a business card that reflects, in any single aspect, the pureness of the photography. People understand what Alicia does without even reading the text... FS: What are your future plans for this award winning design? AB : Keep doing good work. Working in an environment that allows me to do great work. Finding the right clients and working with the right people...

Temple Cake Stand Interview

Interview with chris woodward (cw), regarding views on design, and for the award-winning Temple Cake Stand design. Temple was a 2012 - 2013 period Platinum A' .

Interview with chris woodward at Saturday 23rd of February 2013: FS: What is the main principle, idea and inspiration behind your design? cw : I wanted to design a contemporary cake stand that was user friendly, hygienic and suitable for todays lifestyles and needs. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? cw : I wanted to achieve a product that would be more adaptable and efficient than the cake/food stands currently available. .. FS: What are your future plans for this award winning design? cw : My ultimate goal would be to have Temple produced and used around the world. ..

Temple Cake Stand Interview

Interview with chris woodward (cw), regarding views on design, and for the award-winning Temple Cake Stand design. Temple was a 2012 - 2013 period Platinum A' .

Interview with chris woodward at Saturday 23rd of February 2013: FS: What is the main principle, idea and inspiration behind your design? cw : I wanted to design a contemporary cake stand that was user friendly, hygienic and suitable for todays lifestyles and needs. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? cw : I wanted to achieve a product that would be more adaptable and efficient than the cake/food stands currently available. .. FS: What are your future plans for this award winning design? cw : My ultimate goal would be to have Temple produced and used around the world. ..

Slider Folding Bike Bicycle Interview

Interview with Paul Hao Ting Hsu (PH), regarding views on design, and for the award-winning Slider Folding Bike Bicycle design. Slider Folding Bike was a 2012 - 2013 period Platinum A' .

Interview with Paul Hao Ting Hsu at Saturday 23rd of February 2013: FS: What is the main principle, idea and inspiration behind your design? PH : BETTER DESIGN process, better think more for customer... FS: What has been your main focus in designing this work? Especially what did you want to achieve? PH : I spent all my time in how to make a great and reasonable design. I want to design a bike that for woman. Not only on bike's mechanical side, but also the style. .. FS: What are your future plans for this award winning design? PH : I want to produce it to the market and let people ride it. Feel the bikes!..

Ali Di Luna (moon’s Wings) Rocking Chair Interview

Interview with Stefania Vola (SV), regarding views on design, and for the award-winning Ali Di Luna (moon’s Wings) Rocking Chair design. Ali Di Luna (moon’s Wings) was a 2012 - 2013 period Platinum A' .

Interview with Stefania Vola at Monday 4th of March 2013: FS: What is the main principle, idea and inspiration behind your design? SV : I believe that it happens to everybody sometimes to want to flee from the chaos and problems of the world, to regenerate into a dimension where thoughts are light, bright ... When I was a child sometimes, in the evening, I imagined being surrounded by two large white wings (I do not know where sprouted!) which gave me a deep wellness ... In designing this chair I felt the need to recreate that sensation for those who would sit: so I started by drawing the profile of two wings, which had to be around the person, to wrap the body, and be at the same time structural. In seeking a formal synthesis, I tried to find a mark as possible sharp and continuous, or a wide arc. At that point I knew it could only be a rocking chair and that the swinging would favor the feel of being joyful and thoughtless. So I completed the structure, trying to connect the elements in a harmonious way... FS: What are your future plans for this award winning design? SV : The prototype of 'Ali di luna' is part of the collection 'interioritratti' (www.interioritratti.com), the brand I created to start my projects artistically inspired. As I think this design fits well to serial production I want to propose it to an interested company. ‘Ali di luna’ could fit to special spaces, such as SPA, swimming pools, cocktails bars - in the oudoor and in the indoor - and private homes. I do not exclude, in collaboration with this company, to take care of some limited edition, characterized for example by special colors and graphic details... FS: How did you come up with the name for this design? What does it mean? SV : Looking at the profile of the chair might seem also a half-moon. As I told before the design of the profile arises from an interpretation of imaginary wings and the goal was to obtain a dreamy structure, which would invite you to enjoy a relaxing state... almost as you were sit on the moon ... so here's the name 'Ali di luna' (Moon’s Wings)!..

Fk Series Folding Utility Knives Interview

Interview with Jim Kershaw (JK), regarding views on design, and for the award-winning Fk Series Folding Utility Knives design. Fk Series was a 2012 - 2013 period Platinum A' .

Interview with Jim Kershaw at Friday 8th of March 2013: FS: What is the main principle, idea and inspiration behind your design? JK : Taking design cues from high-end super cars, a legend in aviation, and a dominate ocean predator, the industrial design of IRWIN’s new folding utility knives with BladeLock Technology is engineered for the professional tradesman. While capturing the aggressive edge of the famed World War II P-51 Mustang in overall design, the contour of the knife’s top spline mirrors the profile curve of a sleek Italian super car. The detail scallop in the knife’s blade holder follows the lines of a super car’s air ducts, while the cast iron finger grooves mimic the gill slits of the powerful Mako shark. Marrying these three iconic symbols of sleek design, IRWIN’s new knife program takes hand tool design to the next level. At IRWIN Tools, we design and develop innovative hand tools and power tool accessories with the world’s professional tradesmen in mind. Our obsession with our end-users and the in-depth consumer research we conduct allowed us to identify the frustrations tradesmen experience with folding utility knives that are in the market, today. With this data, it allowed us to design and engineer the next generation of IRWIN folding utility knives that are compact, durable, and easy-to-use with patented innovative features and desirable benefits. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? JK : From day one of this project, we set out to learn what our end-user, professional tradesmen, really wanted in a folding utility knife. Listening to their needs and working side-by-side with end-users to show them the possibilities, through meaningful design, we were able to develop something together; folding utility knives that would meet and exceed their expectations on and off the jobsite. .. FS: What are your future plans for this award winning design? JK : These new knives will hit the North American market in May 2013, and will roll-out to other parts of the world later in 2013. Ultimately, our goal is get these knives in the hands of our users as soon as possible...

Or2 Photochromic Canopy Structure Interview

Interview with Christoph Klemmt (CK), regarding views on design, and for the award-winning Or2 Photochromic Canopy Structure design. Or2 was a 2012 - 2013 period Platinum A' .

Interview with Christoph Klemmt at Saturday 9th of March 2013: FS: What is the main principle, idea and inspiration behind your design? CK : Both our installations Or1 and Or2 are using photochromic polypropylene in order to create roof structures which can passively control the environment underneath them. The smart material reacts to UV light and automatically blocks out the sun if there is too much light... FS: What has been your main focus in designing this work? Especially what did you want to achieve? CK : Or1 is a hanging structure. In order to make Or2 more self-supporting we took inspiration from the internal geometries of seasquirts: We created a branching system to hold up the canopy. This structure is stable due to the small radii at each point, which create bending within each pp segment and therefore stiffness within the branches... FS: What are your future plans for this award winning design? CK : Using space-colonisation algorithms we have developed larger geometries for canopy structures which we are envisioning for the construction of large scale roofs. We have designed a shopping mall in London using this system, and we are working on other applications for medium to large scale buildings...

Verico Penpal Memory Storage Interview

Interview with Jeremy Tsai (JT), regarding views on design, and for the award-winning Verico Penpal Memory Storage design. Verico Penpal was a 2012 - 2013 period Platinum A' .

Interview with Jeremy Tsai at Monday 11th of March 2013: FS: What is the main principle, idea and inspiration behind your design? JT : Innovation is always the key element in Verico design. We are creating something which is different than others. In Verico Penpal, there are three breakthrough steps. 1. It is the smallest USB 3.0 Ever, 2. Product are dust and water proof. 3. Combine with different function. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? JT : To be innovated. To let Memory storage product not just for storage only. It could be use in other application as well... FS: What are your future plans for this award winning design? JT : 1. To expand the brand name into more regions. 2. To continue our goal for creating innovation product...

Catino Bathroom Collection Interview

Interview with Emanuele Pangrazi (EP), regarding views on design, and for the award-winning Catino Bathroom Collection design. Catino was a 2012 - 2013 period Platinum A' .

Interview with Emanuele Pangrazi at Friday 12th of April 2013: FS: What is the main principle, idea and inspiration behind your design? EP : I don't think that there has been an inspiration or a particularly well defined principle, but there have been several factors that have enabled to achieve this result. I'm generally attracted to the humanist project, the impact that this has on people and what this tries to communicate. According to this line of thought, I try to make sense of what I do to create the semantic relationships between shape, memory, and communication. You know when you have a thought in your head that you can't quite see? Then you read a sentence somewhere and everything becomes clearer, because It's the best way to explain what was just a confused idea in your mind. I would like my projects to be like that sentence..... FS: What has been your main focus in designing this work? Especially what did you want to achieve? EP : Through this project I have tried to create a collection that could combine functionality, ease of use and a minimal aesthetic, together with details that have a nostalgia of the past... FS: What are your future plans for this award winning design? EP : I hope that this award will bring me increased international visibility, usually I don't care much for direct marketing because I'm more focused on the project and its more operative aspect...

Vinno 80 High End Ultrasound Scanner Interview

Interview with nicola butti - BUTTIstile design (nb), regarding views on design, and for the award-winning Vinno 80 High End Ultrasound Scanner design. Vinno 80 was a 2012 - 2013 period Platinum A' .

Interview with nicola butti - BUTTIstile design at Tuesday 12th of March 2013: FS: What is the main principle, idea and inspiration behind your design? nb : clean, pure, functional and emotional.. FS: What has been your main focus in designing this work? Especially what did you want to achieve? nb : my team wanted to create a new language for VINNO's first product: we established a family feeling that has already been defined as "game changer" by the industry main players. Mission achieved... FS: What are your future plans for this award winning design? nb : VINNO has started the manufacturing and they're looking for distributors worldwide, by attending the most prestigious exhibitions (including Vienna ECR - just finished)..

Curve Residence Interview

Interview with Kris Lin (KL), regarding views on design, and for the award-winning Curve Residence design. Curve was a 2012 - 2013 period Platinum A' .

Interview with Kris Lin at Tuesday 12th of March 2013: FS: What is the main principle, idea and inspiration behind your design? KL : The overall design concept is based on [the curve] as one of the main axis of the design... FS: What has been your main focus in designing this work? Especially what did you want to achieve? KL : The perfect curves.. FS: What are your future plans for this award winning design? KL : The design was used in the projects...

Beertone Beer Color Swatches Interview

Interview with Alexander Michelbach (AM), regarding views on design, and for the award-winning Beertone Beer Color Swatches design. Beertone was a 2012 - 2013 period Platinum A' .

Interview with Alexander Michelbach at Friday 5th of April 2013: FS: What is the main principle, idea and inspiration behind your design? AM : There's some Beer Guides on the market but we would like to create one with a complete new approach, at the same time with useful content and cool to handle... FS: What are your future plans for this award winning design? AM : We are planning further editions, German, USA, England, Brazilian Beers and products using Beertone as a Brand, may be next year we are back in A award... FS: How long did it take you to design this particular concept? AM : Working in a small team, just me and Daniel, we took almost 4 months, during the process we had to handle some issues but at the end everything worked great...

Agraz Restaurant Corporate Identity Interview

Interview with MARCELO LOPES (ML), regarding views on design, and for the award-winning Agraz Restaurant Corporate Identity design. Agraz Restaurant was a 2012 - 2013 period Platinum A' .

Interview with MARCELO LOPES at Monday 25th of March 2013: FS: What is the main principle, idea and inspiration behind your design? ML : Agraz Restaurant’s brand was inspired by Brazil’s 27 states. The round symbol was inspired by the center of the Brazilian flag. The colors represent the miscegenation, diversity and the meeting of cultural globalization at the hotel. The dimensions of the stripes were inspired by the density of the population within each Brazilian state. The inspirations for the institutional campaign were the new food menu created by the chef, with of all its mixed flavors and the logo colors. Tastes meet the spice of imagination! Based on the title and on the brand, temporary and replaceable playful images were created. They can be replaced every 45 days in all the campaign pieces... FS: What has been your main focus in designing this work? Especially what did you want to achieve? ML : Behind of the new brand, the main focus was the menu creations. Menus enable a sensorial experience by means of the texture of the material and logo application in resin, which gives it a 3D effect. Another example of interaction is the difference in the color of the menus – black menus for men and white menus for women. .. FS: What are your future plans for this award winning design? ML : I don’t have future plans for this project because the main focus was to developed the new brand and menus just to use in the Agraz restaurant. It worked well and I’m satisfied. The future plans are only to include the project in my portfolio as one more award-winning project and maybe to get new clients. (smiles). ..

Il Mosnel Qde 2012 Sparkling Wine Label and Pack Interview

Interview with Laura Ferrario (LF), regarding views on design, and for the award-winning Il Mosnel Qde 2012 Sparkling Wine Label and Pack design. Il Mosnel Qde 2012 was a 2012 - 2013 period Platinum A' .

Interview with Laura Ferrario at Tuesday 26th of March 2013: FS: What is the main principle, idea and inspiration behind your design? LF : This concept arises from the graphic re-elaboration of the historical image representing the shape of the lake and expresses all the power with which a freshly uncorked Reserve bottle is poured into a crystal glass. Just as the Iseo Lake splashes on the banks of Franciacorta, so the sparkling wine wets the sides of a glass. The little bubbles mix in the jet of the sparkling wine and create an expectation, an emotion that awakens a desire to open the bottle... FS: What has been your main focus in designing this work? Especially what did you want to achieve? LF : Usually labels are only graphical and my aim was to find a concept that would combine the territory and the product... FS: What are your future plans for this award winning design? LF : This project was born in the context of a competition: every year the wine farm “il mosnel” selects six Italian graphic designers who have to propose a design, and mine was chosen as the winning design for 2012. It has already won two more prizes and therefore I hope that all this promotion will allow my office to become known also abroad...

5 Elemente Wine Label Interview

Interview with Valerii Sumilov (VS), regarding views on design, and for the award-winning 5 Elemente Wine Label design. 5 Elemente was a 2012 - 2013 period Platinum A' .

Interview with Valerii Sumilov at Friday 12th of April 2013: FS: What is the main principle, idea and inspiration behind your design? VS : The main inspiration for my design was the wine itself named “5 Elemente”. Dry red wine produced under this trademark is unique in many ways, including taste, flavor and décor. This product is rather unique for the market because it is made out of five different wine varieties: Shiraz, Merlot, Carmenere, Rara Neagra and Malbec. Usually a blend is comprised of two-three grape varieties, the final balance of which in the product is the result of numerous experiments and refinements. This makes the product in question even more unique, as it is a result of a production experiment that was undertaken by the company Equinox in rather harsh conditions... FS: What has been your main focus in designing this work? Especially what did you want to achieve? VS : When creating this design I wanted to communicate the concept of exclusiveness, refinement and status, which corresponds to the positioning of this product. The wine was produced in a limited series of 1150 bottles in the high price segment, and it could only be purchased in upscale and expensive restaurants. That was my main focus when working on this design... FS: How long did it take you to design this particular concept? VS : It took me about two weeks to create the main concept, including the accumulation of information and creation of three different directions. Afterwards, the concept was refined from the technical point of view. The project itself took about 5 month to complete, starting with the initial inquiry to its final production in the printing house. ..

Golden Moon Public Event Space Interview

Interview with Laboratory for Explorative Architecture & Design Ltd. (LEAD) (L(), regarding views on design, and for the award-winning Golden Moon Public Event Space design. Golden Moon was a 2012 - 2013 period Platinum A' .

Interview with Laboratory for Explorative Architecture & Design Ltd. (LEAD) at Saturday 13th of April 2013: FS: What is the main principle, idea and inspiration behind your design? L( : The Golden Moon revisits the concept of a Chinese lantern and makes a direct link to the legend of Chang’e, the Moon Goddess of Immortality – two elements strongly associated with the Mid-Autumn Festival. According to the romantic story Chang’e lives on the moon, away from her husband Houyi who lives on earth. The couple can only meet on the night of the Mid-Autumn Festival when the moon is at its fullest and most beautiful. To symbolise the passionate love burning between the reunited couple that day, the 6-storey-high, spherical moon lantern is clad with abstracted flames in fiery colours and patterns. Traditional materials for making lanterns, such as translucent fabric, metal wire and bamboo, have been translated to a large scale. A light-weight steel geodesic dome forms the pavilion’s primary structure and is the basis for a computer-generated grid wrapped around it. This grid is materialised through a secondary structure from bamboo. For this, Hong Kong’s traditional bamboo scaffolding techniques were used. This highly intuitive and imprecise craft was merged with exact digital design technology to accurately install and bend the bamboo sticks into a grid wrapping the steel dome. This grid was then clad with stretch fabric flames, all lit up by animated LED lights. The bamboo and flames follow a pattern based on an algorithm for sphere panellisation that produces purity and repetition around the equator and imperfection and approximation at the poles. This gradual change creates a very dynamic space that draws spectator’s view up towards the tip. By putting the axis of this cladding grid not vertical but under an angle, the dome gets an asymmetric directionality. This motion is reinforced by the entrance which is placed along this tilted axis to draw people into the sphere and where they get swept away along the grid’s tangents and vectors. The colouration of the pavilion amplifies this effect of submergence in a light wonderland. On top of the black painted steel structure, which forms a neutral base, eight different, saturated colours of stretch fabric are used for the flames. The colours gradually range from ivory and yellow to intense orange, red and deep bordeaux. The brightest colours are used at the tilted base whereas the darkest colours are used at the pole where they, together with the more scrambled geometry, make the pattern disintegrate into the black night sky. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? L( : The Golden Moon strategically combines digital design techniques, such as computer programming, with traditional crafts and basic materials. The Golden Moon was built in only 11 days and shows how complex geometry can be built at high speed and low cost with the simplest of means. This we call “Building Simplexity”. It rethinks the premise of digital design by anchoring the paradigm in a strong materiality. With over 400,000 visitors during its 6-day lifespan, the pavilion used its dynamic space, structure, colour, texture and light to trigger a sensuous response from visitors of 2012’s Mid-Autumn Festival... FS: What are your future plans for this award winning design? L( : The Golden Moon was a temporary installation and has entirely been recycled after 6 days of display. The concepts of combining contemporary design methods with alternative ways of constructing are a constant in our work and are carried forward into future projects...

Shenzhen Universiade Sports Center Outdoor Lighting Interview

Interview with Conceptlicht GmbH (CG), regarding views on design, and for the award-winning Shenzhen Universiade Sports Center Outdoor Lighting design. Shenzhen Universiade Sports Center was a 2012 - 2013 period Platinum A' .

Interview with Conceptlicht GmbH at Thursday 2nd of May 2013: FS: What is the main principle, idea and inspiration behind your design? CG : Lighting design is perception design. As light itself is invisible, we can only perceive reflections, which is the illumination of surfaces with different levels of brightness. Illuminated areas gain a visual significance and appear more meaningful than darker ones. For a convincing lighting design, it is important to only highlight those architectural elements that are crucial for understanding the space and really are meaningful. Accidentally illuminating nearby areas, too, would mean to attach an unjustified importance to them. However, if the hierarchy of light does not match the actual hierarchy of elements, the perception of space is distorted, making light appear as a foreign substance, artificial and unreasonable. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? CG : The main goal was to create a magic light atmosphere, without allowing a destructive look behind the scenes. The lighting design should appear as natural and logic as possible, allowing an undisturbed experience of space. It is the light that shall be seen, not the luminaires. Nevertheless, the crucial point is to enhance the architecture by light, not to superimpose it. .. FS: How long did it take you to design this particular concept? CG : The development and realization of the lighting design concept happened simultaneously to the development and realization of the architectural building concept. Both designs influenced each other, starting in 2007 and finishing in 2011. ..

Frohne Eclip Usb Flash Drive Interview

Interview with Derrick Frohne (DF), regarding views on design, and for the award-winning Frohne Eclip Usb Flash Drive design. Frohne Eclip was a 2012 - 2013 period Golden A' .

Interview with Derrick Frohne at Tuesday 26th of February 2013: FS: What is the main principle, idea and inspiration behind your design? DF : After looking for a high paying job, which was stable; I knew I had to create my own company with a useful design. I knew the only way for me to always have a permanent job and provide economic growth, was to build something that was never created. With the creation of the eClip I could provide economic growth. I kept thinking to myself, technology is the future. I had to incorporate a device which can protect personal data, intellectual property, employer data, customer data, and trade secrets with security software. I also wanted to create a device that I could use everyday for my studies and work. .. FS: What has been your main focus in designing this work? Especially what did you want to achieve? DF : I focused on creating versatile technology, which is used everyday in our life. I had to create something, which has meaning. I had to create something that can support me financially while I design more unique and innovative devices. I just wanted to write my own story in life and the eClip is just the first chapter. .. FS: What are your future plans for this award winning design? DF : 1) I will begin distribute the eClip worldwide. 2) I want the eClip to be in museums worldwide. 3) I want to eventually create a career for many people in my company so they don't need to struggle looking for a job...

Butterfly Chair Interview

Interview with Eduardo García Campos (EG), regarding views on design, and for the award-winning Butterfly Chair design. Butterfly was a 2012 - 2013 period Golden A' .

Interview with Eduardo García Campos at Monday 25th of March 2013: FS: What is the main principle, idea and inspiration behind your design? EG : This piece is inpired in nature, particularly in Mexican "Monarca" butterfly. This insect, in addition to its beauty and despite of the fragile appearance of its wings, is known for its strength and longevity. While other butterfly species have a life cycle of 24 days, this one can live up to nine months, 12 times more. The Monarca butterfly is capable of traveling more than 4000 kilometers (from Canada and the United States of America) to Oyameles states of Michoacan and Mexico (natural heritage of humanity)... FS: What has been your main focus in designing this work? Especially what did you want to achieve? EG : The decision to manufacture the chair in one piece brought the biggest challenge, to achieve it was our main focus... FS: What are your future plans for this award winning design? EG : Promote the desing as much as we can, to also position the firm Santo & Jean Ya..