We had the distinct pleasure to interview award winning designer Alejandra Segura Narino about their original and creative Chair Collection design work. Alejandra Segura Narino is an award-winning industrial designer, that makes our world a better place with their original chair collection works.
Alejandra Segura Narino ("ASN") answered Design Interview ("DI") questions about their award-winning work Armonia Chair Collection. Interview questions prepared by Frank Scott.
ASN : I wanted to design a novel chair that explores an Iconic Identity through a design process that could tell a story behind the object. I was looking for achieving originality of the proposal, integration of the object with the context and a consistent production process in relation to the design. In the way of design it, I took into account these design principles: Purpose, functionality, aesthetics, interaction, contemporaneity, and long-lasting or durability.
ASN : I am planning to start a collaboration soon with a professional producer that can manufacture and commercialize this product on license in Europe or worldwide. During the Milan Design Week, I had the opportunity to exhibit the first prototype of Armonia One and Armonia Urban, this exhibition created a great interest around the design potential and the innovation behind the concept, generating high expectation for this project. I am also going to continue the development of the product line Armonia, having this design the potential to create an entire furniture collection.
ASN : I developed the concept of this project from July to September 2017. Then in 2019 after one year spent to achieve my master, I start working full time on the design, refining the details until the full-scale prototype was made and exhibited in April 2019.
ASN : This design was not commissioned but was the way to win a scholarship competition to access the Master in Product Design at Domus Academy in Milan.
ASN : This design was not produced or used by another company. I am currently planning to start a collaboration soon with a professional producer that can manufacture and commercialize this product on license in Europe or worldwide, I am also open to sell or lease the production rights to the right company.
ASN : I designed this particular concept because I wanted to win a scholarship competition in which the main purpose was to create a novelty chair that explores an Iconic Identity. My passion for design and my background as an Industrial Designer always motivate me to develop different types of work, this helped me to achieve the challenge of designing my first Furniture project.
