DI: What has been your main focus in designing this work? Especially what did you want to achieve?
ASN : I wanted to design a novel chair that explores an Iconic Identity through a design process that could tell a story behind the object. I was looking for achieving originality of the proposal, integration of the object with the context and a consistent production process in relation to the design. In the way of design it, I took into account these design principles: Purpose, functionality, aesthetics, interaction, contemporaneity, and long-lasting or durability.
DI: What are your future plans for this award winning design?
ASN : I am planning to start a collaboration soon with a professional producer that can manufacture and commercialize this product on license in Europe or worldwide.
During the Milan Design Week, I had the opportunity to exhibit the first prototype of Armonia One and Armonia Urban, this exhibition created a great interest around the design potential and the innovation behind the concept, generating high expectation for this project.
I am also going to continue the development of the product line Armonia, having this design the potential to create an entire furniture collection.
DI: How long did it take you to design this particular concept?
ASN : I developed the concept of this project from July to September 2017. Then in 2019 after one year spent to achieve my master, I start working full time on the design, refining the details until the full-scale prototype was made and exhibited in April 2019.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
ASN : This design was not commissioned but was the way to win a scholarship competition to access the Master in Product Design at Domus Academy in Milan.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
ASN : This design was not produced or used by another company.
I am currently planning to start a collaboration soon with a professional producer that can manufacture and commercialize this product on license in Europe or worldwide, I am also open to sell or lease the production rights to the right company.
DI: What made you design this particular type of work?
ASN : I designed this particular concept because I wanted to win a scholarship competition in which the main purpose was to create a novelty chair that explores an Iconic Identity. My passion for design and my background as an Industrial Designer always motivate me to develop different types of work, this helped me to achieve the challenge of designing my first Furniture project.