DI: What is the main principle, idea and inspiration behind your design?
OQATS : The project is an effort to capture nostalgic pleasures, reminiscent of our childhood. Through the use of Pep we hope to reawaken the pure joy of repetitive rocking or swaying, these comforting feelings we have all experienced in our lives. Whether it was in our caregivers arms or the famous rocking horse toy.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
OQATS : Pep enhances balance and coordination skills. It can be considered as the modern, deconstructed version of a rocking horse. What sets Pep apart, however, is its unique capacity to encourage imaginative play for all ages.
DI: What are your future plans for this award winning design?
OQATS : After manufacturing and thoroughly testing a prototype of pep, we plan in exhibiting it and eventually produce pep for mass retail.
DI: How long did it take you to design this particular concept?
OQATS : Around a months time.
DI: What is the most unique aspect of your design?
OQATS : Its simplicity and intuitiveness.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
OQATS : This was our first in house design at after two
DI: What is the role of technology in this particular design?
OQATS : To flush out all technical details.
DI: What are some of the challenges you faced during the design/realization of your concept?
OQATS : Our objective was to design a modern, light and minimalistic piece. The challenge was to have three pieces that can function separately or collectively. Thus defining the correct scale and dimensions proved to be difficult, but not impossible. Since at the end we were capable of figuring out a reasonable compromise. Another challenge was to insure when the product is used as a collective piece, that the separate nested elements don't move or fall out. This was resolved by choosing felt as the seat material. Since the felt is slightly raised on each seat, they cushion down when nested into each other. Thus preventing them from sliding out.