We had the distinct pleasure to interview award winning designer Mark Turner about their original and creative Packaging design work. Mark Turner is an award-winning communication designer, that makes our world a better place with their original packaging works.
Mark Turner ("MT") answered Design Interview ("DI") questions about their award-winning work DeAngelis Italian Chocolate Packaging. Interview questions prepared by Frank Scott.
MT : I wanted a luxurious, tactile multi-layered piece of packaging, with a timeless feel for both the pack and the branding. My inspiration was the process of making the chocolate and the city in Italy it originated from
MT : The main focus was to capture the different textures of the product from the smooth outer then to the crumbly centre. I wanted the brand to look sophisticated and well established, yet have a contemporary feel.
MT : I hope to develop the range with my client and I know there are plans to have some retail outlets in the UK and Italy.
MT : In total, 2 weeks for concepts.
MT : DeAngelis commissioned Kre8ive Partners and myself as Creative Director.
MT : The design is being used by DeAngelis Italian Chocolate.
MT : Packaging has and will always be my passion. There is something extra special to me to be able to pick it up, rotate it study it. I love packaging that ticks all the boxes for all of your emotions.
MT : The only influence, if you can call it an influence, is that I wanted to use the Winter Paper/fabric for the outer case to the pack. The luxurious tactile feel of the paper compliments the simplistic, but iconic brand of DeAngelis.
MT : The target customer is the discerning chocolate connoisseur.
MT : The packaging is very unique. It’s simplicity echo’s the manufacturing method of the product, less is more!
MT : DeAngelis is the surname of the managing director of the company. ‘DeAngelis’ means ‘from the Angels.’
MT : Pencil and paper is always the first way I start to look at a design concept. I am a traditional designer from the drawing board so drawing scamps are very important to the design journey for me. To visualise the designs I used Adobe Illustrator, Photoshop and 3D Dimensions.
MT : The unique aspect is it’s chic simplicity of the brand complimented with the luxurious fabric tactile material.
MT : I worked with a company called GWD Ltd., who is a hand-made, rigid box, construction company.
MT : The role of technology in this design was in the visualisation of the final look of the design concepts and to help master the hand drawn brand icon and identity.
MT : The design is not influenced by data or analytical research but I certainly research the tradition of the hand-made Modena chocolate process.
MT : The challenges I faced was how to mix the different tactile materials together with the powerful results.
MT : I wanted to see if the DeAngelis brand and packaging was worthy of the very prestigious A’Design Awards.
MT : I learnt that I love to create packaging with a real sense of purpose, I love to use different materials to add an additional dimension to my packaging.
MT : No I think all the questions were very thorough and informative.
