We had the distinct pleasure to interview award winning designer SPARKLY IDENTITY DESIGN about their original and creative Brand Identity design work. SPARKLY IDENTITY DESIGN is an award-winning communication designer, that makes our world a better place with their original brand identity works.
SPARKLY IDENTITY DESIGN ("SID") answered Design Interview ("DI") questions about their award-winning work Love and Blind Brand Identity . Interview questions prepared by Frank Scott.
SID : My perspective is love and green environment, and I entitled it LOVE & BLIND Love is Not Blind. It is a combination of visual image and concept. “ㄇ” in the icon represents the sanctuary factory, while the “i” represents the blind artisans in this factory. Each opening direction means there are multiple choices for a promising life in the future for the blind.
SID : It is a public interest group that I cooperate with at this time. The main purpose is to unite those who have vision loss, and to combine their compassion and love into the powerful product of hand-made soap, leading them to a future with diverse possibilities. I am hoping that the act of buying their products does not merely support them but also becomes a part of the land and environment they come from.
SID : I have always been fond of stories with humanity. As we know, humanity is always the most powerful promotion for a brand. In LOVE & BLIND, the professional artisans are trained by the sanctuary factory, so they can also accomplish something on their own. They may not see things through their eyes, but this does not mean they cannot rely on themselves. My concept for the icon is the Snellen chart, implying that they all shall find their own directions and earn what they deserve with dignity, as we all should.
SID : I combined the ideas of love and blindness for the brand. I want to show to the people that even though they may lose their vision, they can still find new direction in their lives with dignity and confidence under the guidance of the sanctuary factory.
