Guapos Wine Label by César Moura

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DI: What is the main principle, idea and inspiration behind your design?

CM : The idea was to represent the different vineyards of the company. They are in different locations but they are all working for the same company.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

CM : I wanted a collection. But not only changing colors.

DI: What are your future plans for this award winning design?

CM : Having more referencies and have a bigger collection.

DI: How long did it take you to design this particular concept?

CM : More or less 2 months

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

CM : This design was for a client.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

CM : The design is being produced.

DI: What made you design this particular type of work?

CM : I always want different things and I do not now anything with a concept like this.

DI: Who is the target customer for his design?

CM : Everyone who likes to drink wine.

DI: What sets this design apart from other similar or resembling concepts?

CM : The idea of having the edge of each label representing the height of the vineyards.

DI: How did you come up with the name for this design? What does it mean?

CM : The client gave me the name already.

DI: Which design tools did you use when you were working on this project?

CM : Adobe illustrator.

DI: What is the most unique aspect of your design?

CM : The edge of each label representing the height of the vineyards.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

CM : No. I worked alone.

DI: What are some of the challenges you faced during the design/realization of your concept?

CM : The concept was approved, but I did't know how to put the idea in a label.

DI: How did you decide to submit your design to an international design competition?

CM : I usual do a lot of research on the wine area. and I knew I had something different worth of an award.

DI: What did you learn or how did you improve yourself during the designing of this work?

CM : In every work we always learn something. Even when we do not notice it.