We had the distinct pleasure to interview award winning designer Antonia Skaraki about their original and creative Olive oil packaging design work. Antonia Skaraki is an award-winning communication designer, that makes our world a better place with their original olive oil packaging works.
Antonia Skaraki ("AS") answered Design Interview ("DI") questions about their award-winning work Ionia Olive oil packaging. Interview questions prepared by Frank Scott.
AS : The design strategy was based in depicting the ancient practice of preserving olive oil in amphorae. The ancient Greeks used to paint and design each olive oil amphora (container) separately. Inspired by our cultural heritage, we decided to create a product line with 2,000 bottles with different, one-of-a-kind labels. The new design era has just begun…
AS : Ancient Greek patterns meet a modern touch to celebrate a unique olive oil heritage. The vibrant, energetic designs that appear on the labels are instantly eye-catching. By keeping the colors subdued and using only gray and white, we kept the look sophisticated. The sans serif font feels traditional and further emphasizes the history of olive oil and of the brand. Extra virgin olive oil IONIA: the History of Uniqueness, the Uniqueness of Design.
AS : The Ionia extra virgin olive oil is designed to appeal to experienced olive oil lovers and collectors.
AS : Design is about seeing opportunities, about making intelligent, strategic decisions. Using the MOSAIC method, we created distinctive, one-of-a-kind labels for each container. Packages become unique and collectible. The aim is to entice the consumer into expressing his own personal choice.
AS : The MOSAIC method, which is able to generate unique packaging designs. We are proud that we brought such a fresh and innovative idea to life.
AS : Designers, copywriters and the FORLABELS printing solutions company (for the application of the MOSAIC method). In every aspect of a creative business, the diverse skills of teams are needed for reaching success.
AS : A new generation of Greek olive oil producers are determined to capture the attention of international markets to ultimately convince buyers that Greek is best. That’s why a competition analysis (regarding the packaging) was necessary before starting our creative journey.
