Interview with designer Viktor Bilak (VB), regarding views on design, and for the award-winning design As & Palitra Exhibition Design.

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Interview with Viktor Bilak at Saturday 16th of April 2016: DI: What is the main principle, idea and inspiration behind your design?
VB : The main idea of the design project is image of pergola.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
VB : In main focus in designing this project was to achive the effect of openness on stand.

DI: What are your future plans for this award winning design?
VB : This project realized on exhibition MosBuild 2016 04-08 of April in Moscow.

DI: How long did it take you to design this particular concept?
VB : I did this concept about two months.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
VB : This project inducted by inspiration. The idea of the project was connected with non-standard space of the stand.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
VB : This project realized on exhibition MosBuild by bilder partner EXPOLINK company.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
VB : Italian architecture influence on design of this work.

DI: Who is the target customer for his design?
VB : The wallpaper manufacturer A.S. & PALITRA is the customer for this design project.

DI: How did you come up with the name for this design? What does it mean?
VB : The name for this design is the name of company-client A.S. & PALITRA.

DI: Which design tools did you use when you were working on this project?
VB : During the working on this project I used Autodesk Design Suit, Adobe Creative Suit Design Premium, OCTAdesign, CorelDRAW computer programs.

DI: What is the most unique aspect of your design?
VB : The most unique aspect of this design is connection beetween the aesthetic image of pergola and exhibitional space of the stand.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
VB : During the working on this project I collaborated with engineers of exhibition stand.

DI: What is the role of technology in this particular design?
VB : This particular design used special technology for making elements of the stand from chipboad without joints.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
VB : The project required empirical research and selection of color of wallpaper depending from real context of nearby stands on exhibition.

DI: What are some of the challenges you faced during the design/realization of your concept?
VB : The hardest part of this design activity was to choose the wallpaper in accordance to aesthetic concept of the stand and agree it with the client.

DI: How did you decide to submit your design to an international design competition?
VB : During realization of this project I received positive reaction from my client, builder and visitors of the stand. So, I decided to participate in design competition.

DI: What did you learn or how did you improve yourself during the designing of this work?
VB : In this project I learned and used new type of lighting for wallpaper.