Interview with designer MingBin Yang (MY), regarding views on design, and for the award-winning design Aesthetic Life Experience Club.

 
 
 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=41779

Interview with MingBin Yang at Thursday 7th of April 2016: DI: What is the main principle, idea and inspiration behind your design?
MY : After receiving the assignment book and getting demands of Party Jia, we carried out studies on design around the key points, on space planning and application of materials. The exhibition hall mainly displays furniture products, so, designers regard the space as a piece of drawing paper, and products as content of this paper. They varied the scenes with the series’ styles, and changed the painting heart constantly. To improve the stereoscopic impression of the rectangular space, in aspect of floor planning, we adopted the method of parting off the building blocks to purely divide the space, and by combining reflection of the mirror surface, extending the space in proper area.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
MY : This is a temporary exhibition hall in the production plant, built up in rectangular space of 300 square meters. The key points of the design assignment are to enable the space to display products in diversified ways, and to effectively control the input cost of the whole project.

DI: What are your future plans for this award winning design?
MY : Party Jia’s purpose to build the exhibition hall is to receive clients of the year and hold the purchasing meeting, and set an example for future space image of brand sales store.

DI: How long did it take you to design this particular concept?
MY : 1 Month

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
MY : When it is possible for the exhibition hall to become a sales store, the designers hope that experience of the sales process can be interpreted by a new concept, and pursue matching by choosing our favorite articles as our wishes so as to produce new sense.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
MY : It's design by our company.

DI: What made you design this particular type of work?
MY : When it is possible for the exhibition hall to become a sales store, the designers hope that experience of the sales process can be interpreted by a new concept, and pursue matching by choosing our favorite articles as our wishes so as to produce new sense. So the store is not a sales space only, but also a free platform for consumers, enabling them to reappear scenes in their inner heart as their wishes.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
MY : To improve the stereoscopic impression of the rectangular space, in aspect of floor planning, we adopted the method of parting off the building blocks to purely divide the space, and by combining reflection of the mirror surface, extending the space in proper area.

DI: Who is the target customer for his design?
MY : This is a temporary exhibition hall in the production plant, built up in rectangular space of 300 square meters.

DI: What sets this design apart from other similar or resembling concepts?
MY : No

DI: How did you come up with the name for this design? What does it mean?
MY : Simplicity, is to keep the most plain nature beauty, the purity without any impurities. The aesthetic consciousness behind Simplicity is to trust nature, to go with the trend with everything on a bigger stage. Or you can say, we should live to our heart, and don’t break the balance.

DI: Which design tools did you use when you were working on this project?
MY : Latex paint & Carpet

DI: What is the most unique aspect of your design?
MY : Spatial Axis

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
MY : Just myself

DI: What is the role of technology in this particular design?
MY : Save money & taste

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
MY : CAD & 3DMAX

DI: What are some of the challenges you faced during the design/realization of your concept?
MY : Cost control & short time.

DI: How did you decide to submit your design to an international design competition?
MY : Because it's a characteristic and non commercial works.

DI: What did you learn or how did you improve yourself during the designing of this work?
MY : The current store is a process of selection and be selected, the lack of a process of the shopping experience. Therefore, there is a hope to build a “city” in space; the experiencer can walk in space as if walk in the streets in our daily life, walking and browsing around the "store". And we design “shop" in different areas to fully demonstrate the experience in space.

DI: Any other things you would like to cover that have not been covered in these questions?
MY : None