We had the distinct pleasure to interview award winning designer Bertazzoni Spa about their original and creative Freestanding cooker design work. Bertazzoni Spa is an award-winning industrial designer, that makes our world a better place with their original freestanding cooker works.
Bertazzoni Spa ("BS") answered Design Interview ("DI") questions about their award-winning work PRO90 6 MFE S AR Arancio Freestanding cooker . Interview questions prepared by Frank Scott.
BS : Bertazzoni is a cooking appliances specialist with over 130 years experience of excellence in manufacturing. We design tools for people who loves to cook meaning they have to be performing, reliable, ergonomic and why not incredibly beautiful.
BS : Professional Series is the flagship series of our brand: it’s a “ memory" piece that brings together the best technology for cooking and an extremely stylish design. Clean lines, balance, the best quality materials and finishes to fit the most beautiful kitchens in the world, from modern to traditional and classic.
BS : It took about 2 years considering all the technological issues and the meticulous research for the best materials and finishes. For example we were not happy with the standard colour techniques of our industry and we decided to use the luxury sport car industry painting process. The result is gorgeous but you can imagine it took time.
BS : The unique design of this cookers keeps the mark of an old stove but at the same time is extremely contemporary, becoming transitional. It’s for the “old times” lovers and for the “design freak” trendsetters: goal achieved
BS : The entire Bertazzoni design team worked at the project.
BS : The target customer is passionate about cooking, he/she wants to take care of his family and friends and for this needs performances. But he/she also considers preparing good food as part of an amazing lifestyle: hosting people for dinners is a joy and showing them a beautiful house and kitchen is part of the pleasure.
BS : The strong personality of this product, helped by the vibrant colors of Italy that add energy, freshness and joy.
BS : Professional Series immediately talks about performances, ergonomics and good results. Even if this is a product for domestic use we took the best features of the commercial cookers and adapted to everyday use.
BS : Sketches first , then Solid Edge, 3d renderings, 3d printers for small parts.
BS : This design is the perfect bland of the 3 values of the Bertazzoni brand: heritage, engineering and food culture.
BS : Technology is changing the world of cooking, and not just in terms of safety or energy efficiency, but also in terms of preparations and cooking results. Thanks to intelligent machines like this one the user can experience sofisticated cooking without the stress of the uncertainty. The challenge here was to have all the latest technology in cooking, for example the temperature control in cooking, keeping the ease of use and good design lines of a memory product.
BS : Yes, we made studies and market research both on consumers and on technology
BS : Bertazzoni is an Italian brand that sells in over 60 countries in the world. We always think international.
