We had the distinct pleasure to interview award winning designer Tekio about their original and creative Cultural engagement design work. Tekio is an award-winning service designer, that makes our world a better place with their original cultural engagement works.
Tekio ("Tekio") answered Design Interview ("DI") questions about their award-winning work A TRANSFORMATION FORMULA Cultural engagement. Interview questions prepared by Frank Scott.
Tekio : Our main interest focused on the stakeholder ecosystem, we believe that a successful communications model has to impact the culture of an organization where people have a direct engagement along with a communications campaign.
Tekio : Having an organic identity that could outlive communication was our main focus. We seek to engage a strategic group of collaborators as well as a strong communications campaign to make it live throughout the organization. Reaching a large audience with a meaningful message was our goal.
Tekio : We see an impactful model that can be replicated for future projects bringing together identity, culture and communications. As a consultancy firm, we want to generate a business case and share the knowledge on implementing a strategic project.
Tekio : The whole conceptualization took around 3 months yet, the project lasted 9 months in all. It was an ongoing design where different stakeholders engaged in each stage.
Tekio : Our client had a specific need, transmitting the strategic map to the organization but we had complete freedom to design the solution. In this case, our partnership with the client was fundamental.
Tekio : Currently we are working on making this a model to replicate for future projects bringing together identity, culture and communications.
Tekio : We’re always looking to design projects that have a meaningful relevance beyond technical aspects. We’re very sensitive to the stakeholder eco-system, we look to generate meaningful and empathic experiences that relate them in a more positive way to the business strategy.
Tekio : We needed to communicate with more than 3000 collaborators of the TI division throughout the organization.
Tekio : Our strategy integrates identity, culture and communication. Conceptualization was also implemented, that guaranteed an impeccable process.
Tekio : Our goal was to transform their culture, and the concept was linked to the Formula 1 metaphor, so that’s how we came up with A Transformation Formula.
Tekio : We always look for collaborative design and design thinking tools, some already known, and some we invent ourselves such as the stakeholderchat.com
Tekio : To be able to communicate the business strategy we combined three elements: identity + culture + communication. The intersection where graphic communication meets everyday actions conforms a strong identity. As we like to say about our work, we’re all about the realm where strategy meets people.
Tekio : We always involve specialist in our projects. In this case, after a thorough research and a solid diagnose, we invited an OD partner and a graphic design studio specialized on translating complex concepts to collaborate for the big picture.
Tekio : We understand technology in a broader sense, not only the digital aspect. In this particular project we opted for offline communications and focused on other aspects of social science technology such as metrics and quantitative surveys.
Tekio : Our main motto is “Strategy through collaborative design”, so we seek interaction with different groups by either one to one interviews, collaborative sessions with a design thinking approach, quantitative surveys and other tools that leads us to a craft a meaningful project.
Tekio : A first challenge was to create a strong identity among a recently conformed group of near 3000 peoples considering a very closed branding within the organization. A second challenge was conveying the strategy beyond graphic communication. Aside from that, the counterpart leading team was always open to exponentiate every action.
Tekio : There are very few competitions regarding design strategy and for us, these results are a thermometer on how we are doing on an international platform such as A’Design Awards.
Tekio : We always seek to go further, we are non-conformist, yet this project was our biggest challenge. We crafted a strategy for the biggest audience we’ve worked for. We have a more lean methodology and a new model to implement and iterate.
