Interview with designer Chifen Cheng (CC), regarding views on design, and for the award-winning design Focal Point Lamp.

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Interview with Chifen Cheng at Wednesday 20th of April 2016: DI: What is the main principle, idea and inspiration behind your design?
CC : To combine simple geometries together.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
CC : To integrate a square and a triangle into 3D.

DI: What are your future plans for this award winning design?
CC : I'm seeking producer or manufacture.

DI: How long did it take you to design this particular concept?
CC : About a year and a half.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
CC : I want to introduce lighting product for my own studio.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
CC : I have produced and sold a small quantity of prototype and right now, I plan to lease the production rights.

DI: Who is the target customer for his design?
CC : 35-45 female/male

DI: How did you come up with the name for this design? What does it mean?
CC : Focal Point as the porcelain cube is at the center point of the lamp.

DI: What is the most unique aspect of your design?
CC : The porcelain cube

DI: What is the role of technology in this particular design?
CC : Slip casting and metal bending

DI: What are some of the challenges you faced during the design/realization of your concept?
CC : Slip casting porcelain in a cube shape

DI: How did you decide to submit your design to an international design competition?
CC : I was recommended by an A'Design Award Rep.