We had the distinct pleasure to interview award winning designer Andrew Carter about their original and creative Editorial design work. Andrew Carter is an award-winning communication designer, that makes our world a better place with their original editorial works.
Andrew Carter ("AC") answered Design Interview ("DI") questions about their award-winning work 40 Kreattiv Covers Editorial . Interview questions prepared by Frank Scott.
AC : I was inspired after reading a study about a technique known as ‘chronophotography’ which captures movement in several frames. This study resonated with me and inspired me to create the identity of 40 dynamic creative community who express their unique culture to an international audience through exclusive contemporary art.
AC : The main focus was to enable advertisements and book covers to be more original and visually appealing. I wanted to create a logo concept which communicates well with the audience.
AC : My future plans are to continue learning the art and craft of design, and to create unique and memorable pieces of art.
AC : It was a school assignment in collaboration with Valletta 2018 European Capital of Culture 2018.
AC : No, I do not intend to sell the production rights of this project.
AC : Design is a universal thing that can be shared and interpreted by any race or age, so creating something different and inconsistent was one of my goals.
AC : Yes, I was mainly inspired by the 19th-century photographer Etienne-Jules Marey.
AC : The different arrangements of the logo creates a sense of motion by blurred forms, and textures that cause the eye to move over the work.
AC : The number '40' was used since the community is made up of forty people. Also, the maltese words 'Erbgħin Kreattiv' (English - Forty Creative) in the title, and the subtle nods to design aspects in Malta, also show that the community is proud of the heritage and culture.
AC : With the help of different experiments conducted in a photography studio, a photography technique known as 'chornophotography' was used to create this concept.
AC : The motion within the logo which makes the static covers alive.
AC : No, this was a self designed project.
AC : The biggest challenge was to express a strong perception of the creative community simply through the logo and the covers layout. It is evident that typography is evolving and changing rapidly as time goes by, so it was challenging to come up with an editorial cover concept that stands out from other work. Also, I took inconsideration that the rate of new typefaces being produced nowadays is simply staggering, so a detailed research had to be done.
