Interview with designer WonderFold® by CooCoo Design® NP Estrup (WN), regarding views on design, and for the award-winning design Wonderfold-Foldable Bed For Dogs Fold It and Bring It With You.

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Interview with WonderFold® by CooCoo Design® NP Estrup at Tuesday 19th of April 2016: DI: What is the main principle, idea and inspiration behind your design?
WN : Bring your dogs bed with you, by folding the bed flat, Good for mailorders too.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
WN : We wanted to create a beautiful, functional, practical and portable bed for dogs , all in one. Dogs loves good looking design too. This bed even have flexible curves, that bounce nicely, when the dogs jumps into it. The curve side have also got a headresting curve, great for a resting dog.

DI: What are your future plans for this award winning design?
WN : Getting ready for the market in May.2016. Showing the product to the market at InterZoo 2016. 25 - 29 May. Stand .136 Hall 3.

DI: How long did it take you to design this particular concept?
WN : The final design took us 2 years to develop and all folding technology comes from an earlier project - Flexi Bath

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
WN : One of my close friends was telling me that it would be a good idea to make a foldable dog basket, especially after having designed the foldable bathtub - Flexi Bath But I was not conceived before he drew a simple sketch of it. Atfer the final common decision to make the bed come true, it took us almost 3 years to fulfills our dreams.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
WN : The design and Patent pending IP-rights are within the company, CooCoo Design. All options are open, but we begin to produce the beds this SPRING.

DI: What made you design this particular type of work?
WN : Ealier works and desire

DI: Where there any other designs and/or designers that helped the influence the design of your work?
WN : WE did all of the design inside CooCoo Design and with some toolmakers too, not everything is possible when it comes to tooling.

DI: Who is the target customer for his design?
WN : All dog owners.

DI: What sets this design apart from other similar or resembling concepts?
WN : This is the only one that is foldable.....flat ! Low cost to send by mailorders. Easy to bring and fold.

DI: How did you come up with the name for this design? What does it mean?
WN : WonderFold It is a wonder how it folds......right and it is very strong too. And we have created a song to the product too "What a Wonderfold bed"

DI: Which design tools did you use when you were working on this project?
WN : ! Keep that to ourselfs.

DI: What is the most unique aspect of your design?
WN : This bed can fold flat and is very good for traveling. Good at home and on the GO

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
WN : Plastic engineers

DI: What is the role of technology in this particular design?
WN : Very big role . To make this plastic foldable and strong at the same takes alot of skills

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
WN : Everybody need to bring their dog, now and then, thats where WonderFold" solves a challenge. Also the Internet sales are helped, with this new invention. Now it is possible to send a bed for dogs through a mail-order business.

DI: What are some of the challenges you faced during the design/realization of your concept?
WN : It costed alot of money to get the tooling done........

DI: How did you decide to submit your design to an international design competition?
WN : I recived an email/request from you. And I thougth - Why not ?

DI: What did you learn or how did you improve yourself during the designing of this work?
WN : patience

DI: Any other things you would like to cover that have not been covered in these questions?
WN : All made in Denmark Danish Design