Drink Beauty Food by Ladan Zadfar and Mohammad Farshad

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DI: What is the main principle, idea and inspiration behind your design?

LZAMF : As we all know tea is the world's second favorite and most used hot drink. It is mostly used in Europe and Asia . People usually drink tea with sweets and other things such as honey,sugar,lemon,dates,rock candies. In my country it is mostly used with rock candies but they are not beautifully designed and they add lemon flavor to rock candies which makes it really disappointing . This design is healthier because we used a slice of dried frozen lemon and more beautiful.It is a drinkable jewel .

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

LZAMF : As designers we want to make everything around us more useful and more beautiful so we worked on designing a product that is healthier and more beautiful .

DI: What are your future plans for this award winning design?

LZAMF : We hope that this award can help us find investors to mass produce this design because every designer would love to see people using his design.

DI: How long did it take you to design this particular concept?

LZAMF : This concept took a week to be designed .

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

LZAMF : Sometimes ideas come from simple things and little flaws that we feel something has , the idea of this design occurred to our minds because of our love for tea ! We usually drink large amount of tea and we love to drink it with rock candies but the problem was that the rock candies were not designed beautifully and we also wanted to add some lemon flavor to our tea .But the rock candies that had lemon flavor did not have that fresh taste we wanted so we decided to design a rock candy that looks beautiful and different and tastes fresh .

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

LZAMF : We would love to participate with investors who are interested in this design .

DI: What made you design this particular type of work?

LZAMF : The design world is really widespread and it gives anyone the opportunity to push the boundaries and make everything look different and even design things that did not exist before so we encouraged ourselves to do something different .

DI: Where there any other designs and/or designers that helped the influence the design of your work?

LZAMF : No , there were not and this product was designed the way that was explained before .

DI: Who is the target customer for his design?

LZAMF : Everyone in the world , everyone who likes to enjoy a cup of tea with Drink beauty !

DI: What sets this design apart from other similar or resembling concepts?

LZAMF : This design is healthier , completely eatable and it also looks especially different .

DI: How did you come up with the name for this design? What does it mean?

LZAMF : We named it Drink beauty because it was the way it felt when we first tried it .

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

LZAMF : No we did not .

DI: What is the role of technology in this particular design?

LZAMF : Technology has a great role for every design and for sure has a great part in our design too .

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

LZAMF : We did a major research on a lot of factories that produce rock candies to know the problems and flaws .We looked for a different angle so that we could produce a new product that does not have those flaws .

DI: What are some of the challenges you faced during the design/realization of your concept?

LZAMF : We had to specify our priorities and combine two different products and design a whole new product .

DI: How did you decide to submit your design to an international design competition?

LZAMF : As designers we always try to be updated and we trace good designs and designers and the best field to find them is to follow great international design competitions such as A'Design Award so we became familiar to this competition . We decided to submit our design to evaluate our work and understand our place in the design world .

DI: What did you learn or how did you improve yourself during the designing of this work?

LZAMF : We did major researches and a lot of study in order to get the best result we could .