Interview with designer Hong Ning Liang (HL), regarding views on design, and for the award-winning design Hu Sheng Yuan Packaging.

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Interview with Hong Ning Liang at Wednesday 20th of April 2016: DI: What is the main principle, idea and inspiration behind your design?
HL : Simple, fashion, design inspiration comes from the source of the water source, the expression of the local natural advantages.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
HL : The key is to convey the concept of healthy water, especially with a symbol to allow consumers to understand the concept!

DI: What are your future plans for this award winning design?
HL : Combine it with the production of better, need to work more closely with the production!

DI: How long did it take you to design this particular concept?
HL : one month

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
HL : The product of local characteristics, determines the performance of creative packaging, according to the market characteristics of the principal, the final creative performance made by me!

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
HL : Yes, there are other companies that produce and sell.

DI: What made you design this particular type of work?
HL : Very challenging, hoping to get a different result.

DI: Which design tools did you use when you were working on this project?
HL : 3D software modeling, the need to use 3D printing technology model, and then carry out the details of the adjustment.

DI: What is the most unique aspect of your design?
HL : Product packaging can be a clear expression of the characteristics of the local, but also very unique.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
HL : We design and production technical personnel during the detailed communication and exchanges, and work together to solve the design problem of production.

DI: What is the role of technology in this particular design?
HL : Technology is the necessary means to realize the idea.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
HL : Yes, we have a study of the consumer population, market, drinking habits, including the same type of products.

DI: What are some of the challenges you faced during the design/realization of your concept?
HL : The pattern of the bottle on the planning, symmetry, depth, master a very challenging.

DI: How did you decide to submit your design to an international design competition?
HL : I think this design should comply with international standards, so let's review verify the world class my thoughts!

DI: What did you learn or how did you improve yourself during the designing of this work?
HL : The close communication between creativity and production can have better performance results! Better work for the future design of the foundation.