Interview with Angela Spindler at Thursday 21st of April 2016: DI: What is the main principle, idea and inspiration behind your design?
AS : As the product is made from natural botanical extracts it made sense to look at nature for both inspiration and direction. The packaging's visual language and form design represent nature at its very best.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
AS : The design solution was to reflect natures inner workings in a very transparent and vivid way. This is captured through material usage, the frosted glass bottle, the leaf shaped dropper and the brilliant radiographic images. We wanted to represent the purity of nature and be able to visually articulate that nature provides us with the gift of beauty—it is the perfect platform for a skin product where the consumer wants to feel and experience direct benefits.
DI: What are your future plans for this award winning design?
AS : We have some wonderful new products to add to the range. We will be combining more exquisite images with natural materials to deliver a suite of high end products.
DI: How long did it take you to design this particular concept?
AS : The concept didn't take that long but the execution from concept through to actual product was about 12 months.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AS : We were commissioned to design this.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AS : Our client has recently launched the product so we are in the early stages of marketing the brand.
DI: What made you design this particular type of work?
AS : I have a very clean and structured aesthetic style and this project was perfect for that.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
AS : I think the driving influence behind the design was nature. If we look at nature, its beauty is often quite simple and so the packaging remained faithful to that idea of less is more. The solution had to deliver beauty, function, health and desire.
DI: Who is the target customer for his design?
AS : The product is aimed at women who are looking for a brand that can deliver a range of products that are natural and aren't loaded with chemicals and all sorts of nasty ingredients. A brand that can deliver bespoke products with transparency, authenticity, efficacy using unique, natural and organic ingredients tailored to individual needs.
DI: What sets this design apart from other similar or resembling concepts?
AS : Its simplicity and purity. Also it has a very unique delivery system which is new to the category.
DI: How did you come up with the name for this design? What does it mean?
AS : The client came up with the name. It was taken from Jeanne Baré a French botanist from the 1700's who was the first woman to circumnavigate the globe. During her adventures she collected and profiled plant specimens. It is the romance of adventure that is embodied in this brand to give women the self belief that anything is possible.
DI: Which design tools did you use when you were working on this project?
AS : We used Creative Suite for the packaging production, CAD for the form design and lots of basic hand made mock ups!
DI: What is the most unique aspect of your design?
AS : The most unique aspect is the delivery system. The serum is released from a leaf shaped 'dropper', its cut conical structure is ribbed allowing the serum to cling and drop giving just the right amount each time.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AS : We worked with a great team of Industrial Designers at Vert Design who created the bottle, a radiographer who created the images and printers who understood our needs.
DI: What is the role of technology in this particular design?
AS : We used 3D printing to get initial prototypes of the bottle. This is a very fast way to translate concepts and get people excited.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AS : We always research the market for insights, trends and aesthetic—so this project was no different.
DI: What are some of the challenges you faced during the design/realization of your concept?
AS : The challenges come from not always being able to use local suppliers, so project expectations have to managed differently than when it is local.
DI: How did you decide to submit your design to an international design competition?
AS : I think there is great value in having your designs reviewed by an international team. It is a means of checking your contribution to the world of design and communication.
DI: What did you learn or how did you improve yourself during the designing of this work?
AS : I learnt again that working with a great team really does bring out the best in everyone, the collaboration, the enthusiasm, the insights and a sense of achievement. That is why I have been designing for as long as I have and hope to for many more to come.