Camelly Jewelry Jewelry branding by Hwanie Choi

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DI: What is the main principle, idea and inspiration behind your design?

HC : I think that all of this world design is combined with nature. Jewelry design and branding also sought ideas from the natural forces. I like the systematic and regular design.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

HC : The highlight of the visual identity. I wanted to express the images contained in this brand. I would like to describe the beauty of the design is that there is no end.

DI: What are your future plans for this award winning design?

HC : Korea, as well as in the future I want to work in different countries. Many people want to get new ideas and designs that you can relate to.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

HC : People want a more luxurious and advanced design. I wanted to try creating a luxurious design. Jewelry thought that will make the design even more brilliantly.

DI: Who is the target customer for his design?

HC : There is no discrimination.

DI: What sets this design apart from other similar or resembling concepts?

HC : It represents the repetitive images, and represents a kind of object. Also needed is a package that emphasizes the design of jewelry.

DI: How did you come up with the name for this design? What does it mean?

HC : It has contained the pure meaning.

DI: Which design tools did you use when you were working on this project?

HC : Photography, design programs, Idea Book, Sketch

DI: What is the most unique aspect of your design?

HC : Repeat of an object

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

HC : The world is very famous designer always looked at the work of Professor. In addition, the company built a practical experience in design philosophy to learn in school.

DI: What are some of the challenges you faced during the design/realization of your concept?

HC : In order to create a logo design requires more time than you think. The logo must be able to fully explain the images and information of the company. Very himdeuleotgo lot of time was spent to represent.

DI: How did you decide to submit your design to an international design competition?

HC : Design and think that I have wanted to announce to other nations. Also, I hope a lot of people interested in design knows the characteristics of the designer.

DI: What did you learn or how did you improve yourself during the designing of this work?

HC : There are many technologies into the design. But above all, the inner surface means and the representation of the design has been found that is important. People it is important to make a design that can be stored for a long time.