Interview with designer Jeffrey Day (JD), regarding views on design, and for the award-winning design Setback Coffee Table.

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Interview with Jeffrey Day at Tuesday 5th of January 2016: DI: What is the main principle, idea and inspiration behind your design?
JD : The Inspiration for this design is inspired my my memories of flower shaped tub tiles that prevents slipping in the shower. However, the main principle for the design is to creating a non verbal dialog between user and product; this is accomplished by the random flowers cut through the material to show a shadow on the ground. The shadow changes with the light source that illuminates the room giving it a different shadow pattern.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
JD : The main focus has been to create visually changing piece of furniture. This is accomplished by the shadows moving with the changing light source.

DI: What are your future plans for this award winning design?
JD : I am currently marketing Setback for production.

DI: How long did it take you to design this particular concept?
JD : I spent about a month just thinking about the project, and what it could be like. It took me about two weeks to design setback for prototyping.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JD : Inspiration was the motivating factor.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JD : Currently Day-Studios produces Setback coffee table.

DI: What made you design this particular type of work?
JD : I like the idea of furniture being more than a static "something" that people put keys and magazines on. Ultimatly furniture disappears into a room to where people don't see it anymore.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
JD : no.

DI: Who is the target customer for his design?
JD : Urban dwellers with small spaces and an appreciation for fine furniture, a conversation piece.

DI: What sets this design apart from other similar or resembling concepts?
JD : One other aspect that set this design apart, the transition from the top surface to the round legs. The "setback" corners are CNC routed out of solid lumber to create the uniform transition. A similar shape is mostly seen in plastics due to the complexity.

DI: How did you come up with the name for this design? What does it mean?
JD : The "setback" feature that I used to create the transition from top the legs.

DI: Which design tools did you use when you were working on this project?
JD : Primarily SolidWorks.

DI: What is the most unique aspect of your design?
JD : The shadows, plain and simple...

DI: What is the role of technology in this particular design?
JD : Technology played a huge role, it was constructed using a program, and then it was prototyped on a machine using that information.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JD : n.a.

DI: How did you decide to submit your design to an international design competition?
JD : I honestly feel that it is a note worthy design. I hope others feel that way as well.

DI: What did you learn or how did you improve yourself during the designing of this work?
JD : My personal improvement was to think about design not as a static object, but rather something that can change, or at least have the illusion of changing.