Interview with designer Liliya Milpetrova (LM), regarding views on design, and for the award-winning design Sense of Utility Multifunctional Ring.

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Interview with Liliya Milpetrova at Monday 11th of April 2016: DI: What is the main principle, idea and inspiration behind your design?
LM : The main idea for this particular project was to materialize strong design aesthetics, sense of usefulness and wearability into a sleek simple object.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
LM : I would like my creation to appeal against the planned obsolescence. That is possible when people relearn what is to feel affection to their belongings, to buy less and to keep and love more, to be more sentimental to their stuff.

DI: What are your future plans for this award winning design?
LM : I am planning to design some 'siblings' of my design and to make a limited edition line which is going to appeal against the planned obsolescence.

DI: How long did it take you to design this particular concept?
LM : The prime idea came at once, as a thunder but the actual execution took a bit longer. Than is a feeling every creator- artist or designer is familiar with. The gap between the idea and its materializing.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
LM : In fact it was both. This project started under the aegis of Liberty London with sustainability as a main topic but soon after the beginning of the project it turned into something I embraced deeply into my heart.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
LM : Yes, as I already mention, I am planning to make a small line of it, stimulation the local craft selling it as something which was not created just to be destroyed but to be carried and loved.

DI: What made you design this particular type of work?
LM : Everything from the raw sketch to the completion is a fine blend between the concept, good level of craftsmanship and the unique story I embed into it.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
LM : Christopher dressen