Interview with designer Omdesign Comunicação e Marketing (O ), regarding views on design, and for the award-winning design Porto Barros 100yo Packaging.

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Interview with Omdesign Comunicação e Marketing at Tuesday 17th of May 2016: DI: What is the main principle, idea and inspiration behind your design?
O : This Porto Barros 100YO numbered edition, developed by Omdesign, is in honour of the 100th anniversary of the prestigious Portuguese Port wine brand. It consists of 1913 bottles of a unique Very Old Tawny Port, taken from the best batches of Tawny Port from each of the ten decades of the company's existence. Each bottle holds 100 years of passion, talent and art, taking us back to 1913, the year when the authentic and genuine Porto Barros was founded.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
O : The challenge was to create and produce a special edition of a premium packaging that was born to eternalise the first 100 years of this Port wine brand, having only 1913 exclusive and numbered bottles.

DI: How long did it take you to design this particular concept?
O : This project started in October 2012 in Porto (Portugal) and finished in May 2013.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
O : Omdesign created and produced this special edition using the finest quality materials and finishes, such as the solid oak used in the barrels where the 10 batches of this wine slowly developed and aged in the magnificent cellars of the company in Vila Nova de Gaia.

DI: What made you design this particular type of work?
O : This packaging is enveloped in premium card and black fine paper, attached to the two halves of solid wood around the bottle, the feel and the finish recall the difficult schist soil in the Douro region, where the vineyards struggle with the adverse weather conditions year after year to produce truly unique wines.

DI: What sets this design apart from other similar or resembling concepts?
O : Once opened, this ultra limited and numbered edition surprises and brings us back to 1913, the same year when the authentic and genuine Porto Barros brand was founded.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
O : The research was made based on the close cooperation with the client that shared with Omdesign its goals and expectations. So, the agency found the best way and chose the certain partners to create this limited edition, inspired in the history and essence of the Porto Barros brand.