Interview with designer Omdesign Comunicação e Marketing (O ), regarding views on design, and for the award-winning design Waterloo Vintage Packaging.

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Interview with Omdesign Comunicação e Marketing at Tuesday 17th of May 2016: DI: What is the main principle, idea and inspiration behind your design?
O : The legendary Waterloo Port, as denominated by English wine lovers, is an authentic treasure. This truly exceptional Vintage was produced when the 1st Duke of Wellington defeated Napoleon's army at the Battle of Waterloo, evolved over two centuries, maturing in the tranquillity and semidarkness of Porto Ferreira cellars, refining itself in the luxury of time and owing to the knowledge of many generations.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
O : This a tribute to Waterloo Battle and intends to honour the Porto Ferreira founder, Dona Antónia Adelaide Ferreira, which has always shown deep social and charitable concerns.

DI: How long did it take you to design this particular concept?
O : The project started in June 2014 in Porto (Portugal) and finished in May 2015, in London, with the auction by Sotheby's.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
O : Omdesign was responsible to create and produce all materials for the new concept "Luxury of Time".

DI: What made you design this particular type of work?
O : The history and legacy of Porto Ferreira brand are eternalized in this fabulous packaging. Here is safeguarded the wisdom to wait, to respect the rhythms of nature and of lives that come to an end and embrace eternity. The key that closes this packaging reinforces the exclusivity and magic of this historic Port wine. Open it is a privilege and a pleasure reserved just for only one person.

DI: Who is the target customer for his design?
O : This special edition was auctioned by Sotheby's in the Tower of London in May 2015.

DI: What sets this design apart from other similar or resembling concepts?
O : This special edition was auctioned by Sotheby's in the Tower of London in May 2015 and went down in history as the most expensive Vintage wine auctioned. All of the proceeds went to APELA (Portuguese Amyotrophic Lateral Sclerosis Association), reinforcing the solidarity of Sogrape Vinhos, the company that owns the Porto Ferreira brand.

DI: What is the most unique aspect of your design?
O : This rarity has a unique and highly luxurious packaging accompanied by a very exclusive deluxe decanter in crystal and silver - a new model only designed for Porto Ferreira -, illustrated with the unique scenery of the Douro Valley Demarcated Region and the silverware offered by the Portuguese to the 1st Duke of Wellington, both entirely created and produced by Omdesign. The packaging was totally handcrafted by Portuguese craftsmen with silver, exotic wood and natural leather. Only was produced a single packaging (1 unit).

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
O : Omdesign made a large research and had a close cooperation and relationship with their client in order to be able to develop the new "Luxury of Time" concept that began with the auction of this luxurious and unique packaging.