H20il Bench and Occasional Table by Jeffrey A Day

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DI: What is the main principle, idea and inspiration behind your design?

JAD : To take a simple occurrence like oil in water and give it a different perspective.

DI: What are your future plans for this award winning design?

JAD : I am to offer this bench as part of a "family of products" on my website so that people may purchase them.

DI: How long did it take you to design this particular concept?

JAD : From concept to prototype was about 4-5 months.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

JAD : Totally inspiration driven, I find my best work is inspired. Although commissioned inspiration would be ideal!

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

JAD : I intend to offer this line through Day-Studios.com.

DI: What made you design this particular type of work?

JAD : I feel it is a valid, contemporary design idea... I wanted people to enjoy it.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

JAD : We all stand on the shoulders of giants. That being said I have been influenced by all the designers and designs that came before this one.

DI: Who is the target customer for his design?

JAD : Anyone that appreciates contemporary deign, hopefully from all walks of life.

DI: What sets this design apart from other similar or resembling concepts?

JAD : Some furniture disappears after time, its just another function of out daily lives. My hope is that this will grab peoples attention more frequently.

DI: How did you come up with the name for this design? What does it mean?

JAD : Its very matter of fact... its h20 and oil: H2Oil

DI: Which design tools did you use when you were working on this project?

JAD : Solid Works, Adobe CS, CNC, good old fashioned hand tools.

DI: What is the most unique aspect of your design?

JAD : the organic shapes of the surface.

DI: What is the role of technology in this particular design?

JAD : Technology plays a huge role in most of my designs, this was no different. From design iterations to CNC output, technology is truly my partner.

DI: What are some of the challenges you faced during the design/realization of your concept?

JAD : The largest challenge was to realize the casted leg using small foundries. There was a learning curve there for sure.

DI: How did you decide to submit your design to an international design competition?

JAD : I felt the design was credible enough garner the attention of fellow designers. I want to share it with the community as well as build my own brand.

DI: What did you learn or how did you improve yourself during the designing of this work?

JAD : I learned the skills of how to design for casting with pattern makers. An old and still relevant skill.