Interview with designer Jeffrey Day (JD), regarding views on design, and for the award-winning design Drops Coffee Table.

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Interview with Jeffrey Day at Saturday 12th of September 2015: DI: What is the main principle, idea and inspiration behind your design?
JD : To create visual tension and to animate static furnishings.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
JD : To allow people to interact with the made world a bit differently.

DI: What are your future plans for this award winning design?
JD : My plans are to show the design at a few furniture shows and to produce and offer them to the public.

DI: How long did it take you to design this particular concept?
JD : From initial sketches to the final version for CNC machining it was about 60 days.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JD : It was inspiration 100%. I really reacted to fluidity of rain drops onto a still body of water.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JD : I intend to produce and sell this design under the Day-Studios brand.

DI: What made you design this particular type of work?
JD : I wanted to show people how I process the world we live in. I hope they enjoy it!

DI: Where there any other designs and/or designers that helped the influence the design of your work?
JD : We all stand on the shoulders of giants... Years of training, designing, engineering all come into play. I would say all designers and designs influenced me.

DI: Who is the target customer for his design?
JD : Contemporary design lovers of all walks of life that enjoy unique pieces of furniture.

DI: What sets this design apart from other similar or resembling concepts?
JD : What sets this design apart would have to be the "drops" placed onto the top surface.

DI: How did you come up with the name for this design? What does it mean?
JD : The main feature of this design are the "drops"...

DI: Which design tools did you use when you were working on this project?
JD : Solid Works and Adobe Creative Suite as well good old fashioned pencil and paper.

DI: What is the most unique aspect of your design?
JD : The suspended movement is the driving aspect of this piece.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JD : na

DI: What is the role of technology in this particular design?
JD : Technology played a huge part of this design, from concept refinement to finished product output.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JD : na

DI: What are some of the challenges you faced during the design/realization of your concept?
JD : Trying to create visual tension on the base of the product. It is very complex to try to get 16 pieces to come together to make the base...

DI: How did you decide to submit your design to an international design competition?
JD : I honestly feel it is a compelling design that others would also find interesting.

DI: What did you learn or how did you improve yourself during the designing of this work?
JD : Trial and error pays off I the long run.