We had the distinct pleasure to interview award winning designer Prashant Chauhan about their original and creative Expo Stand design work. Prashant Chauhan is an award-winning architectural designer, that makes our world a better place with their original expo stand works.
Prashant Chauhan ("PC") answered Design Interview ("DI") questions about their award-winning work DIMEXON Expo Stand. Interview questions prepared by Frank Scott.
PC : 'Deep Simplicity' which is one of the brand mantra as well.
PC : We intended on creating a visual dialogue between the brand and the visitor. Apart from the touch and feel jewellery segment in a private (by invitation only) setting, the intention was to make this stand more welcoming and transparent.
PC : We plan to continue our relationship with the brand to further enhance our role as their design partners.
PC : We cracked the concept in about 3 hours over two cups of coffee. Once the sketch was done, we worked on the design for about 30 odd days to detail its working.
PC : This was a commissioned design, and the concept was very much born out of the brands ideology.
PC : We have produced this expo stand ourselves at our warehouse. We are open to such concept driven commissioned design and build expo stands.
PC : An expo stand which can be dismantled and utilised for many expo shows is the need of the hour in todays busy world where each brand looks forward to an exposure at multiple locations with a signature style brand language.
PC : Yes Anu Chauhan, worked on this design idea with me to resolve the concept and its overall form.
PC : Any Brand which looks for a global presence at Trade Shows with a signature style is a customer for this style of design which can be re-assembled.
PC : The Impressive Spider Glazed wall, The glass railing on staircase and the double height foyer space are the main factors that sets this design apart from the other similar concepts.
PC : Pencil and Tracing Paper, Further on it was developed on Sketchup to create a virtual model.
PC : The Double Height space which is also framed by a grid marking the extents of the expo stand.
PC : We did work with Local specialised glazing teams to fabricate the spider-glazed wall.
PC : The design revolves around the idea 'techno-logic' which is clearly seen by the use of iPads for communicating and taking orders. Also the iPads educate the customers about the app available for iOS and Android.
PC : The design is influenced by client feedback on their pervious expo stands which were more like a fortress, closed and very private. The idea hence was to open it up to visitors with a warm heart.
PC : The main challenge we faced was the precision required with the glass being used.
PC : We were very excited to share this design with a wider audience. Also there are not many design competitions which open the scope to an exhibition stand.
PC : We gained a lot of valuable experience working with glass while doing this work. The entire exercise made us aware of the limited scope for errors working in glass.
PC : This design is very close to our hearts. The clients placed trust in us to go all out for an exceptional design and gave us a free hand to fabricate this beauty.
