DI: What is the main principle, idea and inspiration behind your design?
: The main principle and idea was to create a Ready-to-Wear collection which is unique in design and style but also wearable in any occasion.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
: I wanted to achieve a unique design that is rarely in the market.
DI: What are your future plans for this award winning design?
: I hope to find stockist around the world for my brand.
DI: How long did it take you to design this particular concept?
: At least 3 months.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
: I did to pursuit an inspiration that I followed years ago, which was my current created collection.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
: I am interested to sell my designs to stockist that resell in their stores.
DI: What made you design this particular type of work?
: The particular of my design is the unique patterns and styles which are a niche in the market.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
: No. I made everything by myself.
DI: Who is the target customer for his design?
: Target customers are stockist and fashion retailers.
DI: What sets this design apart from other similar or resembling concepts?
: The differences are that this design is not oversaturate in the market which is very important.
Because when things come to popular they fade away.
DI: How did you come up with the name for this design? What does it mean?
: The meaning is stylish clothes for any occasion.
DI: Which design tools did you use when you were working on this project?
: Illustrator and sketch with paper
DI: What is the most unique aspect of your design?
: The most unique aspect is the extravagantly details that are used in the patterns.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
: No. I only worked with the manufactury that produced this design.
DI: What is the role of technology in this particular design?
: To find a fabric that matches nearly any body fit.
DI: What are some of the challenges you faced during the design/realization of your concept?
: To create an avantgarde design hat is still wearable in any occasion by avoiding the haute couture stye.
DI: How did you decide to submit your design to an international design competition?
: I wanted to share my design and inspiration which I worked for long time.
DI: What did you learn or how did you improve yourself during the designing of this work?
: I improved myself by not copying others desigs and to not follow a Trend but rather be a unique Trendsetter.
What I learned is to remain faitfhul to my own idea of design.