Interview with designer Vladimir N. Bratchenko (VB), regarding views on design, and for the award-winning design Rose Flamingo Rose Wine.

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Interview with Vladimir N. Bratchenko at Wednesday 20th of April 2016: DI: What is the main principle, idea and inspiration behind your design?
VB : The main inspiration behind this design is a beauty of the bird Rose Flamingo. So the main idea in this design to integrate FLAMINGO's beauty with elegance of the rose wine.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
VB : Our main focus has been made unique bright design. We didn't want to make ordinary wine label design. We wanted to get something really special.

DI: What are your future plans for this award winning design?
VB : We going to sell this design.

DI: How long did it take you to design this particular concept?
VB : We spent about three weeks to finish design of this concept.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
VB : We definitely were inspired by the image of Rose Flamingo. It was a spontaneous project.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
VB : This design was made for sell. So, at this moment we are looking for customer.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
VB : We have been worked with amazing illustrator Patrick Seymour. I was really nice collaboration.

DI: Who is the target customer for his design?
VB : Target customer is a producer of the wines.

DI: What sets this design apart from other similar or resembling concepts?
VB : We got two parts of this design that make it unique: illustration with stylish drawing of Flamingo and a bottle.

DI: How did you come up with the name for this design? What does it mean?
VB : The name of this design is comes from the Bird Rose Flamingo.

DI: Which design tools did you use when you were working on this project?
VB : We have been used Illustrator, Cinema 4D, Rhinoceros and Photoshop.

DI: What is the most unique aspect of your design?
VB : I think that most unique aspect of our design is an illustration of Patrick. It looks very unusual.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
VB : Yes, we got a team work. Patrick Seymour made an illustrations, Egvenii worked with 3D model and I made 3D visualization, rendering and post production.

DI: What is the role of technology in this particular design?
VB : We used 3D programs. It was really convenient to finish our concept. Cause final result looks like a photo.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
VB : As I sad before in was spontaneous project. But before started this project I made some research about Rose Wine, especially wines named Flamingo. After that we started work on illustrations and bottle designs.

DI: What are some of the challenges you faced during the design/realization of your concept?
VB : Well, we really looked for balanced rose color and bottle design. It was very important that all parts of design should be in a harmony.

DI: How did you decide to submit your design to an international design competition?
VB : I've got an invitation from A'Design Award Team.

DI: What did you learn or how did you improve yourself during the designing of this work?
VB : We worked with professional illustrator Patrick Seymour. So I got really nice experience while worked on this project.