Interview with designer Anna Kholomkina (AK), regarding views on design, and for the award-winning design Forklift Simulator Dedicated Device.

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Interview with Anna Kholomkina at Tuesday 19th of April 2016: DI: What is the main principle, idea and inspiration behind your design?
AK : I should make something good-looking, useful, ergonomic, compact, easy to use with combine of flowing lines and sharp-cut outlines.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
AK : I wanted to make the simulator to imitate working process maximum realistic; to achive that I put the whole cabin on a platform in a way the cabin can rotate to make an effect of motion; panoramic screen adds to this effect.

DI: What are your future plans for this award winning design?
AK : This project minded to be a concept, but as leading experts and engineers of the company the design was made for highly praised the simulator, after winning the award there`s an opportunity this concept will be brought to life.

DI: How long did it take you to design this particular concept?
AK : This design was a part of my semester work at the university, in fact all the process took about three-and-a-half months.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AK : It was commissioned as a half-year task.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AK : Maybe it will be produced by a company it was made for, though it`s not for sure as other companies were interested in the design too.

DI: Who is the target customer for his design?
AK : Target customer is cargo major companies, who always use forklift, so they need forklift simulators to train beginner forklift drivers to operate the machine and to check their skills.

DI: What sets this design apart from other similar or resembling concepts?
AK : The design has strongly different shape and operating principle; also modern technologies are used.

DI: How did you come up with the name for this design? What does it mean?
AK : Dedicated device is what forklift simulator really is, it`s a machine with special training programs and specific function.

DI: What is the most unique aspect of your design?
AK : When trainee driver operates the simulator, it arises sensation that he drives a real forklift; the simulator was designed so, the sensation is very strong.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AK : When designing I was consulted and helped by my design teachers - Elena Akkuratova and Leonid Filatov, who are practitioners in the designing field.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AK : The research was made at ergonomics: I had to ascertain which distances between object parts are appropriate, to ensure that all the object parts fit together and the object will be easy to use. To the effect I made a scaled human model and several different scaled simulator models to try some variant and choose the best one.

DI: What are some of the challenges you faced during the design/realization of your concept?
AK : One of the hardest parts was to find analogues for inspiration, that were not only good-looking, but useful. It appeared there isn`t a lot of them.

DI: How did you decide to submit your design to an international design competition?
AK : I noticed an advertising poster the university I`m studying at, uploaded my design and managet to get a nomination ticket.