We had the distinct pleasure to interview award winning designer Kirigami Design about their original and creative Table design work. Kirigami Design is an award-winning industrial designer, that makes our world a better place with their original table works.
Kirigami Design ("KD") answered Design Interview ("DI") questions about their award-winning work Cozy Table. Interview questions prepared by Frank Scott.
KD : 18 months
KD : Segment One (Parents with young children) Parents always want to give best for their children. One type of our products is motority driven products which means that children are able to express their creativity using Kirigami Design: writing and constructing. It is important for parents to understand the value Kirigami Design wants to give that children can express themselves by writing on a desk with a chalk. Children can also engage themselves in the process of DIY of Kirigami Design furniture. This segment is unique because People are open-minded and are willing to try new things based on feedback from the forums and blogs. In addition they are satisfied when their children are excited daily. The major value is valuable time spent with family. 1.2 Segment Two (Big city citizens) Second segment is Big city citizens living in central area though in tiny and cozy apartments. It is important to use space wisely in the Apartments which are small. A customer in this segment does not spend much time at home, because he is traveling or socializing most of the time. However, home is the place to relax and recover, which means every detail is important and it should bring positive emotions. What is more, people in this segment can win if they rent their apartment and move to the other homes. It helps to collect furniture faster as they can assemble and disassemble themselves with no additional tools or help.
KD : • Sustainable: We choose natural materials and maintain nature in every day life • Insightful: We think how to create the stylish solution • Engaging: Furniture assembly can become a pleasant activity • Portable: Experience moving without stress by taking less time and less energy assembling and disassembling Kirigami furniture • Customized: Personalize and stand out among mass • Sincere: Our design is minimalistic with clear lines and value
KD : We have worked and consulted with designers, architects, constructors, engineers and marketing specialists.
KD : We want to increase our brand awareness explaining the unique DIY concept of our products.
