We had the distinct pleasure to interview award winning designer Golizi Khan about their original and creative Brand Identity design work. Golizi Khan is an award-winning communication designer, that makes our world a better place with their original brand identity works.
Golizi Khan ("GK") answered Design Interview ("DI") questions about their award-winning work Raw Material Brand Identity. Interview questions prepared by Frank Scott.
GK : My design inspiration comes from life and nature, more specifically, it should be based on my interest in the material and the material. I like to collect these to my interest, and put them into my design.
GK : I pay attention to the combination of nature and technology, and to the use of the material. I want the brand to force people to re-position the relationship between nature and human beings, therefore giving rise to the reconsideration of the art of simplicity.
GK : In fact, we are developing a new season of the product; about the this award winning design, I want to further promote and find some way to sell them.
GK : A few years ago I was thinking about the idea, and I have always been thinking. I Just have been waiting for a mature time to implement it.
GK : Because of the fast pace of modern life, people are busy working, but there is no time to embrace life and nature. Slowing down to enjoy the beauty of nature is one thing that makes me feel comfortable, so I decided to create a brand to collect the dribs and drabs of everyday life.
GK : I plan to sell them, but because of funding problems, the products have not formally been put into production. But I really hope to have more people who want to know my brand.
GK : A lot of excellent independent designer inspired me in China; the independent designer brands more and more appear in people's fields of vision. The people's consumption view is changing; people began to tire of industrialized production of highly similar, fast culture that already cannot satisfy the needs of the masses; they want to be different with others to show their own personality.
GK : Germany's happy me studio and French silk scarves brand: milleneufcentquatrevingtquatre. I think they are thinking the same problem as I am.
GK : Advocate natural, pursuit of superior quality and comfort of consumer groups. To the pursuit of personality of young people, of course, it is also a good choice.
GK : My project is more of an interpretation to “complete information”, translating the traditional plane paper media and turning it into a brand-new designing language permeating space, product and image.Raw Material does not only endow the form with a clear concept of location, but also regarding it as an emotional reaction. It challenges self-perception of the original object, thereby switching to another way to reflect another form. By reinterpreting everyday objects and materials, it breaks the shackle of traditional thinking deep-rooted in people’s mind and changes the property of the materials selected with layout and design.
GK : Raw Material (RM) is an independent designer brand committed to researching daily materials and exploring formal languages.RM want to explore a potential new Angle of view. In the simplest way to reflect the core of brand is first impression that RM want to show the viewer. Brand name is the most straightforward way to interpret the content of the brand.
GK : RM has recorded these with the rubbing method of the traditional printmaking and kaleidoscope, then used computer to integrate it, finally presented in the form of digital printing and silkscreen. RM restored the authentic emotional response from the objects, which is also a challenge to the possibility and uncertainty of the materials.
GK : I think is the feeling of the brand wants to convey to the audience. Only when you use, you can feel its unique charm.
GK : All of the previous work is completed independently, including brand identity, and pattern design and clothing version of type design. Then, I visited my costume designer friends and consulting some related technical problems. Finally I found the tailor, screen printers, and digital printing studio to make my product.
GK : The technique and technology greatly helped me design implementation, because the quality of the product and the result depends on technology maturity. Thanks to the technique and technology of the fascinating!
GK : I have tried to use a new designing method unusual to conventional formats by translating information and building up research methodology.
GK : Mainly is the understanding of the technical level and the study of technology. The other is the choice of material. After all, they are not only appear in the computer screen.
GK : I want to know if my product can attract the world's recognition and have the opportunity to get promotion, not just limited in the Chinese context.
GK : I feel the deepest is to design every step is very important. Whether the concept of early or late technology generated. but both are essential. When I finish the work, I also have more about technology and printing technology.
