Interview with designer Evgeniya Matsukevich (EM), regarding views on design, and for the award-winning design Golden Cities Necklace, Earrings.

 
 
 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=34496

Interview with Evgeniya Matsukevich at Monday 28th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
EM : Singularity of this jewelry project is idea of richness of megapolises. There are golden cities in a literal sense. Every big city is full of gold, money and rich people. Money and gold are leitmotive. Some people love their big city, may be they are even its patriots. This jewelry cities (New York, London, Tokio, Paris, Rome, Moscow, Berlin or Saint Pitersburg etc) will be always with his owner, warm his soul. Every city has its own individual skyline and contour. That inspired me to create a "Golden cities" set from necklaces and earrings.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
EM : Focus in designing was to create the jewelry with the soul and little or probably big story inside it.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
EM : It is in the process of producing now.

DI: Who is the target customer for his design?
EM : Brave people with fresh creative views.

DI: How did you come up with the name for this design? What does it mean?
EM : There are Golden cities in a literal sense.

DI: Which design tools did you use when you were working on this project?
EM : I used my head and hands.

DI: What is the most unique aspect of your design?
EM : Idea.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
EM : According to some observations there is not enouth ideological products in jewelry design. That became the reason of creating Golden Cities.