Interview with Alan Saga at Monday 28th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
AS : The main source of inspiration for my design was bullfights, which are part of a vast cultural diversity in my country. So I wanted to represent the same concept in the transition and awakening of consciousness about controversial issues not only in Mexico but worldwide.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
AS : My main aim was to achieve the fusion of an aesthetically minimalist element and an imposing piece. And that piece projects the cultural history of a country.
DI: What are your future plans for this award winning design?
AS : My goal is that this award serves as a platform, to introduce the product internationally. And from a personal standpoint, use it as a way of relating both commercially and socially with companies and designers.
DI: How long did it take you to design this particular concept?
AS : The initial concept of this project took approximately one or two months when I was still a student at my university. Subsequent to graduating I resumed the project design and perfect it, which took me 2 weeks to land it and start modeling.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AS : I always wanted to share the culture of my country, and I think bullfighting is a potential topic, with ideas and representative level. The start of this project was completely free, and of my personal inspiration.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AS : I currently plan to sell the product to any interested company or lease the rights of it with a business plan.
DI: What made you design this particular type of work?
AS : I've always loved designing pieces which contain visual analogies, and also have a certain degree of controversy.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
AS : Because it was a design that was made during college, I received feedback of a design teacher. On the other hand the trend of using multifaceted shapes is the most interesting and aesthetic considered for the type of products that I wanted to do.
DI: Who is the target customer for his design?
AS : Basically people with passion and sensibility for art.
DI: What sets this design apart from other similar or resembling concepts?
AS : The main feature that differentiates my design from similar ones, is the cultural history and all that entails (visual analogies).
DI: How did you come up with the name for this design? What does it mean?
AS : What I was trying to represent with the name of my design, was to show the polemic and controversy that bull runs have in some countries, but also the global boom that has taken care of our planet. The name means in a peculiar way of saying that you only have the right to hurt an animal in a symbolic and fictitious way.
DI: Which design tools did you use when you were working on this project?
AS : 3D modeling in Rhinoceros, sternotomy of Mdf, 3d prints of ABS, and a handmade aluminum casting.
DI: What is the most unique aspect of your design?
AS : The projected force merged with the aesthetics and elegance of it.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AS : It’s my own design. But I'm open to the possibility of working with designers to get innovative and original high quality results.
DI: What is the role of technology in this particular design?
AS : Take a big role, especially in the initial and final part of design visualization.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AS : Organizations like PETA, were part of the approach that I took for my research.
DI: What are some of the challenges you faced during the design/realization of your concept?
AS : Definitely the creation of multifaceted 3D model was the biggest challenge.
DI: How did you decide to submit your design to an international design competition?
AS : When I finished my design, I had very good feedback on my online portfolio and in magazines, websites, blogs and social media. As well as being winner of "design icons 2013" magazine Archictural Digest Mexico, which recognizes the best of industrial design annually.
DI: What did you learn or how did you improve yourself during the designing of this work?
AS : Each phase of the process represented a learning curve. In the conceptual part, one of the main experiences was learning to measure the potential impact of a design when well supported.