Interview with designer Federico Traverso (FT), regarding views on design, and for the award-winning design Ampoule Illuminated Vase.

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Interview with Federico Traverso at Sunday 27th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
FT : “We want our products to give emotions, telling the wonderful stories which we all need.”

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
FT : A drop of light, an archetypal and pure form that in its dynamic impetus tells of the unique poem of a flower gift.

DI: What are your future plans for this award winning design?
FT : to make it famous

DI: How long did it take you to design this particular concept?
FT : 1 month

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
FT : I decided to pursuit an inspiration

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
FT : produced by Myyour

DI: What made you design this particular type of work?
FT : the desire to tell a little story

DI: Where there any other designs and/or designers that helped the influence the design of your work?
FT : nobody

DI: Who is the target customer for his design?
FT : both residential and contract

DI: What sets this design apart from other similar or resembling concepts?
FT : I think this lightable vase for just one flower is unique

DI: How did you come up with the name for this design? What does it mean?
FT : Ampoule became directly from the shape

DI: Which design tools did you use when you were working on this project?
FT : sheets of paper, colors and one computer

DI: What is the most unique aspect of your design?
FT : the relationship between dimensions and the content

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
FT : my collegue Alberto Brogliato from Brogliatotraverso design studio

DI: What is the role of technology in this particular design?
FT : main role to obtain the final object made by Poleasy

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
FT : nothing at all, I just check the uniqueness of the concept

DI: What are some of the challenges you faced during the design/realization of your concept?
FT : to mantain straight the stem

DI: How did you decide to submit your design to an international design competition?
FT : finding A' Design Award in internet

DI: What did you learn or how did you improve yourself during the designing of this work?
FT : I learned industrial rotomoulding processes

DI: Any other things you would like to cover that have not been covered in these questions?
FT : no