Interview with designer Nicolò Caruso (NC), regarding views on design, and for the award-winning design Idiomi Lamp.

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Interview with Nicolò Caruso at Thursday 17th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
NC : The possibility of combining two different types of light in a one and only lamp and manage light with ease

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
NC : Creating a lamp that may accompany the various human activities

DI: What are your future plans for this award winning design?
NC : I hope that thanks to the visibility obtained with this contest the design will go into production

DI: How long did it take you to design this particular concept?
NC : one year

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
NC : It came natural after finishing my design training

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
NC : I hope my design will be produced by a design company

DI: Who is the target customer for his design?
NC : The average custumer

DI: How did you come up with the name for this design? What does it mean?
NC : "Idiomi" comes from the Latin word Idioma which means language

DI: Which design tools did you use when you were working on this project?
NC : Rhino

DI: What is the role of technology in this particular design?
NC : LED technology has a key role in this project

DI: How did you decide to submit your design to an international design competition?
NC : To try to get more visibility

DI: What did you learn or how did you improve yourself during the designing of this work?
NC : The idea of ​​a new lighting concept has opened new perspectives in me