Interview with designer Alexander Petunin (AP), regarding views on design, and for the award-winning design Nyx Kids Tableware.

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Interview with Alexander Petunin at Saturday 1st of March 2014: DI: What is the main principle, idea and inspiration behind your design?
AP : Inspiration came from the games that are found in most playground, each producing a unique interaction and experience for the child. The child now looks forward to dining! My furniture design background was extremely helpful in the process.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
AP : Elijah Robineau (10 years) contributed to the development of the product by describing and sketching the ideal tableware designed from the eyes of a child keeping "fantasy & playfulness". Alex Petunin the designer made sure that it remained functional while creating elegant wavy forms that would improve the eating experience.

DI: What are your future plans for this award winning design?
AP : The collection with new designs is due to expand keeping each tableware interactive and playful

DI: How long did it take you to design this particular concept?
AP : Approximately 9 months in total. It was an interresting as the design was done in colaboration with Elijah who lives in Dubai.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AP : I have a passion for futurism and I have collaborated with the Studio YORB DESIGN on various projects. Kids tableware was one of the project we had discussed and which was in need of attention. I saw a lot of opportunities.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AP : I have entered in a collaboration with YORB DESIGN on this project, we have established a partnership so we will see where it takes us. We are open to options.

DI: What made you design this particular type of work?
AP : I had a pasion for Art music and design from a very young age and my passion became my job

DI: Where there any other designs and/or designers that helped the influence the design of your work?
AP : Yes Elijah Robineau who is 10 years and his father who is at the head of YORB DESIGN

DI: Who is the target customer for his design?
AP : Parents with children who like design

DI: What sets this design apart from other similar or resembling concepts?
AP : The playfulness and shapes of each plate and bowl as well as the fact that each person can customize their design on line.

DI: How did you come up with the name for this design? What does it mean?
AP : Actually Elijah came up with the name NYX. It is the daughter of Chaos in Greek mythology revealing her as a figure of exceptional power and beauty

DI: What is the most unique aspect of your design?
AP : The tableware offers a unique full custom design approach. Its user can choose its own pattern, color and shape, giving it a very special sense of belonging.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AP : Nyx Kids tableware is a collaborative design between a talented designer and a 10 year old child name Elijah. As adults, we have learned to set limits and bounderies for the real world. Alex, the designer started to think and dream like a kid which resulted in aesthetic and playful tableware.

DI: What is the role of technology in this particular design?
AP : I used computeur technology for the development of the design

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AP : I did not conduct any particular research other than the obvious need to create a tableware that would allow the kids to be more connected with and at the same time encouraging them to look forward to dinner.

DI: What are some of the challenges you faced during the design/realization of your concept?
AP : The shapes had to be function and had to work with food placed on it. I had to combine beautiful curvy shape with a design that was functional

DI: How did you decide to submit your design to an international design competition?
AP : We discussed on the opportunity with Patrick who is the founder of YORB DESIGN and he felt that it was the right thing to do. He has been very supportive in putting forward the design

DI: What did you learn or how did you improve yourself during the designing of this work?
AP : I experimented a lot with shapes, I learnt to keep everything very functional while daring to be different

DI: Any other things you would like to cover that have not been covered in these questions?
AP : No