Interview with designer Sunny Rathod (SR), regarding views on design, and for the award-winning design Trionn Design Website Design.

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Interview with Sunny Rathod at Thursday 17th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
SR : Designing is a field where always something new pops up, and that new doesn't remain new for a longer time. So my basic idea is to go for uniqueness. I consider designing as an adventure. For me, it's about experiencing with colors. Secondly, as Trionn Design is my new start-up, I want to create a exceptional place in the designing world with uniqueness in every project.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
SR : Two things: first is easy user interface and second eye-catching designing. These days, there is a trend in the designing field of one page website design, with a parallax effects, i.e. all important parts of your business are displayed in just one page, with a cool scrolling. This helps visitors in saving their surfing time, and business in getting more attention. I wanted to achieve the image of us as the creators of such an excellent and user friendly user interfaces.

DI: What are your future plans for this award winning design?
SR : Idea is to keep improving with the passage of time and make use of the latest trend in designing for our clients.

DI: How long did it take you to design this particular concept?
SR : Ideas were whirling in my mind for a while, but it took almost a week to actualize the same and put on. Creativity has a basic need of one thing - TIME, with an add-on of supportive environment.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SR : As mine is the new venture, I told myself that I would go for new and fresh design only for my website. Thus, with lot of brainstorming I ended up with this creative & innovative design.

DI: How did you come up with the name for this design? What does it mean?
SR : This website name is TRIONN DESIGN : In TRI.ONN, TRI stands for three(3), the trio of Lord Brahma, Lord Vishnu & Lord Mahesh, as per our Hinduism we say Trimurti, Tridev or the Trinity. Moreover my former company was named as Trinity Web Tech, in the honour of its name. I kept TRI as a starting. They say that in Vedic times saints used to chat this mantra : "Om Namo Narayana". It has its own deep meaning. So in TRIONN, ONN stands for "Om Namo Narayana". Now have a glance at Trionn's logo. You will find 3-headed lion. I am sure that you must be wondering now what's the connection of lion with word Trionn. Actually as per Hindu mythology, Lord Vishnu is popularly regarded as the preserver of the universe and out of his ten avatars, one is Narasimha, which is having a human-like torso and lower body, with a lion-like face and claws. So I opted lion in the logo as a sign of God & strength. As it is TRI so he made 3-headed lion logo, which turns out to be a unique mascot of the company.

DI: Which design tools did you use when you were working on this project?
SR : Well I used Adobe Photoshop as a software. And biggest tool is our creative brain! ;)

DI: What is the most unique aspect of your design?
SR : Trionn Design website is awash with bright, bold colours and a gorgeous array of fonts that compliment the artwork perfectly. The white canvas provides the ideal background to build on. The sugary sweet colour combination provides a perfect attention-grabbing element that draws in the viewer. The combination of serif and sans serif fonts and the weighting and colours make for a heady blend that entices the viewer to explore further.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
SR : Actually I have 15+ years of professional experience in this designing field so I have done everything from Top to Bottom.

DI: What is the role of technology in this particular design?
SR : Well I have used HTML5, CSS3 and jQuery parallax technologies

DI: What are some of the challenges you faced during the design/realization of your concept?
SR : User Interface & Color choice and new type of background animations.