Interview with designer Hiroyuki Morita (HM), regarding views on design, and for the award-winning design Pattern of Tree In Order to Organic Furniture.

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Interview with Hiroyuki Morita at Wednesday 16th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
HM : I design it assuming suggestion to lead to the solution to social problem. Therefore, an existing concept has much inspiration. It sometimes appeals to the consciousness of the person; is suggested. I think that it is the first step to the better world to have you realize what many people catch as a matter of course again.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
HM : It is that the main focus changes the resources that are not used into value. This is because a problem of the forestry is serious in Japan. A lot of conifers cannot use up the resources in Japan planted with a lot of trees. This is because imported wood is cheaper, and it can obtain it from the foreign countries in large quantities. That is why a felled tree is left. It is necessary to solve a problem immediately simply because it is a large quantity of resources occupying 66% of the country.

DI: What are your future plans for this award winning design?
HM : I have not yet found the manufacturer of the product that I suggested. I find a manufacturer and must aim at the realization of the product. I develop the product variations and want to announce these as one brand afterwards. There are five variations of the product now.

DI: How long did it take you to design this particular concept?
HM : Only eight months have yet passed. I think that this is a start.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
HM : I was consulted from a person of forestry directly. I went to the spot, and I felt the big problem realistically for the first time. A heap of with the charm nature became my inspiration while having the strong thought and problem of the person of forestry.

DI: Who is the target customer for his design?
HM : The person who works on an environmental problem consciously. Or I target the commerce space that wants to create space organically.

DI: How did you come up with the name for this design? What does it mean?
HM : All the existing products are only the same form and feel of a material. However, all the products created from nature felt that it was not necessary to be the same. For example that a carrot sold in a supermarket does not have one same form. I thought that the characteristic produced special value in a user and decided the name of the product.

DI: What is the most unique aspect of your design?
HM : Use up all the materials. And an identical product not made even if I follow the same process.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
HM : If there was not the cooperation of the person of forestry, this project did not make ends meet. They offered materials. Furthermore, because I understood the present conditions of the Japanese mountain, I greatly contributed and was. And the Japanese engineer with a high technique cooperated with this project. I processed the tree that was not dry exactly. In addition, they gave various advices to me from the viewpoint of the processing method.

DI: What is the role of technology in this particular design?
HM : I apply a Japanese high technique, and give value to Japanese materials.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
HM : It was necessary to archive the kind of materials to find an appropriate use of the wood that was not used. And I studied a processing method of the wood that was not dry. I thought that the form of established wood was not good to use up the materials of an uneven shape. As a result, process of manufacture leaving organic form for was possible.

DI: What are some of the challenges you faced during the design/realization of your concept?
HM : Having chosen materials (conifer) that were not suitable for furniture as material. Having had a product with leaving organic form. Having applied a Japanese tradition technique to the decoration of the product and the improvement that were in a state.

DI: How did you decide to submit your design to an international design competition?
HM : Because I thought that it was a chance to they understand an important problem of Japan into worldwide.

DI: What did you learn or how did you improve yourself during the designing of this work?
HM : I learned value of the suggestion to contribute to approach and the solution for the problem by this project.