Interview with designer Serel Design Team (SD), regarding views on design, and for the award-winning design Serel Purity Washbasin.

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Interview with Serel Design Team at Tuesday 15th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
SD : Serel Purity Washbasin, while it changes the current basin perception with its unique bowl form, it also includes the gateway of water for its return trip in an invisible way.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
SD : When we start to design Serel Wave Washbasin, we focus on invisible wasting hole.

DI: How long did it take you to design this particular concept?
SD : This design takes approximately 6 months.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
SD : Serel Purity Washbasin is designed by SEREL DESIGN TEAM under the Serel Sanitory Brand. So that Serel Sanitory Factory produce the product and don't sell or lease the production rights.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
SD : Serel Purity Washbasin is designed bye Serel Design Team.

DI: What sets this design apart from other similar or resembling concepts?
SD : The invisible wasting hole is different from the others.

DI: How did you come up with the name for this design? What does it mean?
SD : Serel Purity Washbasin takes name its smooth and pure form.

DI: Which design tools did you use when you were working on this project?
SD : Serel Design Team used cg technologies and CNC machine for prototyping.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
SD : Serel Design Team consist of two Industrial Designers, one Mechanical Designer, one Sculptor and one Ceramic Specialist. So that skills of Serel Design Team are proficient for forming the washbasin.