Interview with designer Seyed Ali Alavi (SA), regarding views on design, and for the award-winning design Family Center Store.

 
 
 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=32959

Interview with Seyed Ali Alavi at Monday 14th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
SA : The main idea comes from nomadic architecture of the region with similar materials and contexture. Wood ceiling plank and panels, sloped roof (gable/ shed/gambrel), are all used in many of the buildings in Northern Iran.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
SA : There are a few reasons why I enclosed the long (30 meters) front wall. One, was that the existing building's elevation was really unpleasant, and I had no permission to touch it! Secondly, by enclosing the front facade, I gained 30 meters of wall space inside. According to my daily observational statistics study, majority of shoppers chose to go inside the store just because of curiosity, and to see what's happening behind this facade Curious forms.

DI: What are your future plans for this award winning design?
SA : Advertise it to people know me better.

DI: How long did it take you to design this particular concept?
SA : 1 week

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SA : The main idea comes from nomadic architecture of the region with similar materials and contexture. Wood ceiling plank and panels, sloped roof (gable/ shed/gambrel), are all used in many of the buildings in Northern Iran.There are a few reasons why I enclosed the long (30 meters) front wall. One, was that the existing building's elevation was really unpleasant, and I had no permission to touch it! Secondly, by enclosing the front facade, I gained 30 meters of wall space inside. According to my daily observational statistics study, majority of shoppers chose to go inside the store just because of curiosity, and to see what's happening behind this facade Curious forms.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
SA : I intent to produce myself

DI: What made you design this particular type of work?
SA : Curious sens about inside

DI: Where there any other designs and/or designers that helped the influence the design of your work?
SA : no

DI: Who is the target customer for his design?
SA : majority of shoppers chose to go inside the store just because of curiosity, and to see what's happening behind this facade Curious forms.

DI: How did you come up with the name for this design? What does it mean?
SA : This is a place for family.

DI: Which design tools did you use when you were working on this project?
SA : Autocad, 3D max

DI: What is the most unique aspect of your design?
SA : wood cover

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
SA : Local research

DI: What are some of the challenges you faced during the design/realization of your concept?
SA : The existing building's elevation was really unpleasant, and I had no permission to touch it

DI: How did you decide to submit your design to an international design competition?
SA : Trust to my design